WD 40 Revenue, Net Income & 10-K Summary

Company overview

Global marketing organization that develops and sells products for workshops, factories, and homes worldwide.
Headquarters: San Diego, California.
Founded in 1953.

Maintenance Products (global)
- WD-40 Brand core product: WD-40 Multi-Use Product (aerosol, non-aerosol trigger, precision pen, and bulk forms).
- WD-40 Specialist: professional-grade penetrants, degreasers, corrosion inhibitors, greases, lubricants, rust removers; includes bike- and automotive-specific variants.
- Other maintenance brands: 3-IN-ONE (drip oils, aerosol maintenance products, RVcare, Garage Door Lubricant, Lock Dry Lube), GT85 (bike maintenance), and related lines.
Homecare and Cleaning Products (regional focus)
- Brands include 2000 Flushes, Spot Shot, Carpet Fresh, Lava, X-14, no vac, Solvol, and related variants.
- In fiscal 2025 the company sold certain homecare and cleaning brand assets in the Europe, Middle East and Africa (EIMEA) region; those brands are included in 2025 results.

Broad portfolio under the WD-40 umbrella: WD-40, WD-40 Specialist, 3-IN-ONE, GT85, and the homecare brands listed above.
Regular product development and line extensions, including examples such as WD-40 EZ-Reach Flexible Straw, WD-40 Smart Straw, WD-40 Trigger Pro, WD-40 BIKE, and 3-IN-ONE RVcare.

Markets and sells products in more than 176 countries and territories.
Distribution channels: hardware stores, automotive parts outlets, industrial distributors, mass retailers and home centers, value retailers, grocery stores, online retailers, warehouse clubs, farm-supply stores, sporting retailers, and independent bike dealers.
Two primary go-to-market models:
- Direct distribution: company sells directly to wholesalers and retailers in many countries.
- Marketing distributor model: company sells to local distributors who then sell to wholesalers and retailers in markets without direct operations.

About 66% of consolidated net sales were generated outside the United States in fiscal year 2026.
About 55% of revenues are denominated in currencies other than the U.S. dollar.
Major operating regions: Americas, Europe, the Middle East and Africa (EIMEA), and Asia-Pacific.

The largest individual customer accounted for less than 10% of consolidated net sales in fiscal year 2026.
The company distributes across many retailers, distributors, and channels rather than relying on long-term customer contracts.

Total employees: 753.
Geographic distribution: ~39% in EIMEA, ~32% in the Americas, ~15% in Asia-Pacific, and ~14% corporate.
Women represent about 46% of the global workforce.
Average employee tenure: eight years; retention rate above 90%.
Governance includes oversight from a Compensation and People Committee.

Active investment in product innovation and line improvements.
Pursues ESG and sustainability initiatives in alignment with evolving regulatory standards (e.g., CSRD in Europe, California SB 253/SB 261, and U.S. climate-related disclosure considerations).
Uses a phased approach to ESG reporting and is investing in processes and systems to meet regulatory and stakeholder expectations.

Finished goods manufacturing is outsourced to third-party contract manufacturers across multiple countries (U.S., Mexico, Brazil, Colombia, U.K., Italy, Poland, Australia, China, Middle East, South Korea, India) and via marketing distributors.
Concentrates for WD-40 products are manufactured at WD-40 facilities and by contract manufacturers.
Relies on a limited number of third-party manufacturers and suppliers for raw materials, packaging, and other components, with ongoing supplier diversification and risk management efforts.
Owns or leases facilities for R&D, administration, and certain regional offices, and uses third-party warehousing and distribution arrangements.

Asset sale: In fiscal 2025, the company sold certain homecare and cleaning brand assets in the EIMEA region; those brands are included in 2025 results.