VisitIQ Corp.

VisitIQ Corp.

Overview

VisitIQ Corp. is a Nevada corporation and principal owner of VisitIQ, LLC (Delaware). The company develops an audience intelligence and activation platform for go-to-market (GTM) workflows and has invested nearly $10 million into the platform.

What VisitIQ does

• Provides an upstream, AI-driven targeting and identity platform that analyzes external behavioral signals, builds real-time ideal customer profiles (ICPs), and surfaces high-intent audiences that can be activated across GTM tools (advertising platforms, CRMs, marketing automation, etc.) in minutes.
• Positions itself as an upstream intelligence layer rather than a CDP, automation tool, DSP, or data enrichment vendor alone.
• Enables one-click activation of audiences into major channels (LinkedIn, Meta, Google, X, TikTok), CRMs, marketing automation tools, and traditional channels (e.g., direct mail). Activation can feed DSPs with identity-backed audiences to improve bidding efficiency.

Platform and core capabilities

• Identity Resolution & Visitor Identification: converts anonymous website traffic into known contacts with privacy-conscious identity resolution.
• ICP Builder: AI-driven tool to define high-value ICPs updated in real time and to find new prospects that mirror those ICPs.
• Buyer Intent Intelligence (PulseIQ): analyzes billions of signals across 50 categories and 40,000 topics to identify active buyer research.
• Geo-Targeting (GeoIQ): uses offline movement signals to identify where prospects live, work, shop, and travel.
• Activation Engine: pushes audiences into channels and tools without file exports or manual workflows.
• Data governance and privacy: privacy-first enrichment, no reliance on cookies, suppression of inactive/irrelevant contacts, and enterprise-grade governance (permissions, audit logs, etc.).
• Data sources and processing: ingests CRM data, website/app activity, offline signals, and partner data; builds a unified identity graph with demographic, firmographic, behavioral, intent, and geo attributes with real-time updates.

Products, tiers, and pricing

• Four subscription tiers:
  • Starter: identity resolution
  • Basic: ICP development and audience building
  • Advance: adds intent and geo-intelligence
  • Professional: full cross-channel activation and AI-driven automation
• All tiers are self-service SaaS with no long-term commitments.

Market positioning and opportunity

• Market drivers: AI-driven search reducing organic traffic, cookie deprecation, and increased demand for first-party and behavioral data.
• Total addressable market estimates:
  • Current TAM: $15 billion (Global Advertising Agencies $13.3B + Global Marketing Technology $1.7B)
  • Phase 2 addressable: $115 billion
  • Phase 3 addressable: $270B–$340B
• Competitive niche: upstream behavioral intelligence that supports activation platforms, CDPs, and DSPs rather than competing directly with them.
• Competitive advantages:
  • Up to 15 billion daily signals, with plans to exceed 20 billion
  • Multi-graph architecture connecting behavior to identity
  • Real-time signals versus stale third-party data
  • Privacy-preserving identity resolution with reported match rates up to 85%+
• Target customers and GTM focus: marketing agencies, enterprise marketing teams, and integrated product partners. Historically more than 90% of revenue has come from marketing agencies; mid-term target mix is approximately 60% agency and 40% enterprise/integrated partners.

Customers and revenue mix

• Historically, more than 90% of revenue has come from marketing agencies. Enterprise and integrated partners are a strategic growth focus.

Financials

• Net losses:
  • $8.2 million for the year ended August 31, 2025
  • $10.7 million for the year ended August 31, 2024
• ARR: $5.0 million as of April 30, 2026
• Enterprise contract potential: target enterprise contracts in the $10k–$50k per month range, versus some current subscriptions around $500 per month
• Retention metrics:
  • Annualized gross retention: 95%
  • Annualized net retention: 109%
• Headcount and R&D:
  • 24 employees and independent contractors as of August 31, 2025
  • 22 employees and independent contractors as of April 30, 2026
  • Engineering: 9 engineers (38% of headcount)
  • R&D spend: about 30% of current spend, with a target of 20–25% at $30M ARR

Capital and liquidity

• Financing:
  • Arena Investors, L.P. committed to funding VisitIQ through December 29, 2026
  • Decathlon provided secured financing up to $2.2 million
• Public market status: common stock trades on the OTC Pink (OTCPK), not a national securities exchange
• Dividends: no cash dividends are anticipated

Corporate information

• Principal office: 729 N Washington Ave, Suite 600, Minneapolis, MN 55401
• Website: https://visitiq.io

Intellectual property

• Trademarks: VISITIQ and VISITID (owned by VisitIQ, LLC)
• IP protection measures include trademarks, trade secrets, confidentiality agreements, and invention/work product assignments

Regulatory and data governance posture

• Privacy-first architecture that avoids third-party cookies and emphasizes consent, data minimization, opt-outs, and governance
• Compliance posture: aligned with or planning for GDPR, CCPA/CPRA, and related regulatory regimes, with ongoing monitoring of evolving data privacy laws and their impact on data collection and use