Urban Outfitters, Inc. operates a portfolio of consumer brands in lifestyle retail, including Anthropologie, Free People, FP Movement, Urban Outfitters, and Nuuly, serving young adults and women through physical stores and digital platforms worldwide.

# Company Overview: Urban Outfitters, Inc.

## Business Operations
- **Core Business:** 
  - Operates a portfolio of consumer brands in the lifestyle retail sector.
  - Primary brands include **Anthropologie**, **Free People**, **FP Movement**, **Urban Outfitters**, and **Nuuly**.
- **Segments:**
  - **Retail:** Operates both physical stores and digital channels, including company-owned and franchise stores.
  - **Subscription:** Offers a monthly women's apparel rental service through the Nuuly brand.
  - **Wholesale:** Sells products under Free People, FP Movement, and Urban Outfitters brands to department stores, specialty stores, digital platforms, and through its retail channels.

## Business Model & Strategy
- **Store Environment:** 
  - Creates differentiated, inviting store environments with tailored merchandise presentations, visual displays, and a focus on emotional bonding with customers.
  - Locations include specialty centers, upscale street locations, malls, and university communities.
- **Omni-Channel Integration:** 
  - Seamless integration of store, website, mobile apps, catalogs, and customer contact centers.
  - Over 54 years of retail experience.
- **Product Offerings:** 
  - Women's and men's fashion apparel, accessories, footwear, home goods, beauty, wellness, jewelry, furniture, outdoor items, electronics, gifts, and sustainable rental products.
  - Merchandise includes private label, exclusive, and third-party brands.
- **Customer Base:**
  - **Urban Outfitters:** Young adults aged 18-28.
  - **Anthropologie:** Women aged 28-45, with a focus on sophisticated and contemporary tastes.
  - **Free People:** Young women aged 25-30.
  - Stores serve customers through a combination of physical locations and digital platforms in North America, Europe, and Middle East franchise stores.
  
## Scale & Financials
- **Employees:** Approximately **29,000** employees as of January 31, 2025.
  - About **85%** work in the Retail segment.
  - **39%** are full-time employees.
- **Stores & Locations (as of Jan 31, 2025):**
  - **Total Stores:** 742 (Company-owned + franchise).
  - **Urban Outfitters:** 255 stores (187 North America, 68 Europe).
  - **Anthropologie:** 239 stores (222 North America, 17 Europe).
  - **Free People:** 167 stores (156 North America, 11 Europe).
  - **FP Movement:** 63 stores (all North America).
  - **Menus & Venues:** 9 locations (all U.S. restaurants/venues).
- **Market Value:** 
  - Total estimated market value of **$3.07 billion** as of the last business day of the second fiscal quarter.
- **Revenue (Fiscal Year Ended Jan 31, 2025):** 
  - Approximately **$5.6 billion** in net sales.
- **Income:**
  - **Net Income:** Approximately **$402.5 million** for fiscal 2025.
  - **Gross Profit:** About **$1.93 billion** (34.7% gross margin).
  - **Operating Income:** **$473.8 million** (8.5% operating margin).
- **Revenue Breakdown (Fiscal 2025):**
  - Retail: **88.2%**
  - Subscription: **6.8%**
  - Wholesale: **5.0%**
  - Menus & Venues: Less than 1.0%

## Key Strategic Initiatives
- Expansion of stores domestically and internationally.
- Growth of e-commerce and digital platforms.
- Focus on sustainable and rental fashion through Nuuly.
- Store openings and planned closings, with fiscal 2026 projection of ~58 new stores and closures.
- Continued investment in omni-channel marketing, logistics, and technology.

Urban Outfitters, Inc. is a leading lifestyle products and services company known for its diverse portfolio of brands targeting young adults and women with a unique blend of fashion, home goods, and subscription rental services.

# Urban Outfitters, Inc. Overview

## Business Description
Urban Outfitters, Inc. is a leading lifestyle products and services company operating a diverse portfolio of global consumer brands. The companies under its umbrella include:

- **Urban Outfitters**: Targeting young adults aged 18 to 28, offering a distinctive merchandise mix that includes fashion apparel, home goods, accessories, and beauty products.
- **Anthropologie**: Aimed at sophisticated women aged 28 to 45, focusing on women’s apparel and home decor with an eclectic and unique product assortment.
- **Free People**: Targeting young contemporary women (ages 25 to 30) with a distinct offering of casual women's apparel, intimates, activewear, and lifestyle products.
- **FP Movement**: A sub-brand under Free People, focusing on activewear and wellness essentials.
- **Nuuly**: A monthly subscription rental service providing a sustainable way to explore fashion.
- **Terrain**: Focused on the outdoor living and gardening experience, offering home and garden products.

## Financial Highlights
- **Revenue**: For the fiscal year ended January 31, 2024, Urban Outfitters reported total revenue of **$5.15 billion**, a **7.5% increase** from $4.80 billion in the previous year.
- **Net Income**: The company achieved a net income of **$287.7 million** for the fiscal year 2024, up **80.1%** from $159.7 million in fiscal 2023.
- **Gross Profit**: Gross profit for the same fiscal period was **$1.72 billion**, representing **33.3%** of net sales, up from **29.8%** in fiscal 2023.

## Operational Metrics
- **Employees**: As of January 31, 2024, Urban Outfitters employed approximately **28,000 people**. 
- **Stores**: The company operated **706 stores** as of January 31, 2024, which includes:
  - 262 Urban Outfitters locations
  - 237 Anthropologie locations
  - 198 Free People locations (including 38 FP Movement stores)
  - 9 Menus & Venues locations
- **Customer Base**: Nuuly, the subscription rental service, experienced an **81.6% increase** in average active subscribers in fiscal 2024. Exact customer numbers are proprietary, but the company has a significant online and in-store customer base, reflecting its omnichannel strategy.

## Reportable Segments
Urban Outfitters operates three reportable segments:
1. **Retail**: Includes Anthropologie, Free People, Urban Outfitters, and Menus & Venues, with approximately **90.8%** of total consolidated net sales for the fiscal year 2024.
2. **Wholesale**: Focused on selling its apparel through department stores, contributing approximately **4.6%** of consolidated net sales.
3. **Nuuly**: The subscription rental service contributed approximately **4.6%** of consolidated net sales.

## Growth Strategy
Urban Outfitters's growth strategy involves:
- Expanding both domestic and international store operations.
- Increasing digital channel sales by enhancing customer experience through its website and mobile applications.
- Fostering new brands and product lines.
- Leveraging sustainable practices, particularly through the Nuuly platform, to appeal to environmentally conscious consumers.

By combining a diverse brand portfolio with a commitment to customer experiences and environmental sustainability, Urban Outfitters continues to build its reputation as a leader in lifestyle and fashion retail.

URBAN OUTFITTERS INC

10-K / April 1, 2025

10-K / April 1, 2024

10-K / April 1, 2025

Company Overview: Urban Outfitters, Inc.

Business Operations

Business Model & Strategy

Scale & Financials

Key Strategic Initiatives