Starco Brands, Inc.

Starco Brands, Inc.

Company profile

• Incorporated in Nevada in 2010 as Insynergy, Inc.; renamed Starco Brands, Inc. in 2017.
• Business model: marketing, branding, licensing, and third-party manufacturing arrangements for a portfolio of consumer products. Growth through acquisitions of subsidiaries and use of licenses and distribution agreements to place products in brick-and-mortar and online retailers.
• Core strategy: create and manage behavior-changing brands, use manufacturer relationships to streamline supply, and pursue growth via acquisitions and new product lines.
• Reporting status: smaller reporting company under SEC rules; independent auditors have noted going-concern considerations.

Brand portfolio

• Whipshots®
  • Product: vodka-infused whipped-cream aerosols.
  • Launch and marketing: launched December 2021; early promotion at Art Basel, Miami; brick-and-mortar retail distribution began in early 2022.
  • Manufacturer: Temperance Distilling Company (Temperance), a related-party manufacturing partner; Ross Sklar is a majority shareholder of Temperance.
  • Role: a major revenue contributor in 2024–2025.
• Winona Pure®
  • STCB provides marketing and branding services for the Winona line (including Winona Butter Flavor Popcorn Spray and expanded popcorn and sauce spray flavors).
  • Retail presence: Walmart, H-E-B, Meijer, Food Lion, among others.
  • Online: Winona Popcorn Spray sold on Amazon through Pattern (formerly iServe), which is an STCB stockholder.
• The Art of Sport® (AOS)
  • Acquired September 12, 2022; AOS is a STCB subsidiary.
• Skylar®
  • Acquired December 29, 2022; Skylar is a STCB subsidiary; fragrances marketed under the Skylar brand.
• Soylent®
  • Acquired February 15, 2023; Soylent is a STCB subsidiary focused on plant-based complete nutrition (shakes, powders, bars).

Distribution, brokers, and manufacturing relationships

• Distribution agreements (effective November 1, 2021)
  • Distributors: National Distributing Company, RNDC (Republic National Distributing Company), Young’s Market Company.
  • Coverage: exclusive distributor rights for STCB products in defined territories covering 47 U.S. states and the District of Columbia.
  • Terms: rights to expand territories and products; “most favored nations” pricing and discount provisions to match other distributors where lawful.
• Broker agreements (effective November 1, 2021)
  • Brokers: RNDC and Young’s Market Company.
  • Compensation: 10% commissions; coverage includes nine U.S. states.
• Manufacturing and supply
  • Primary licensee/manufacturer for Whipshots: Temperance (related party).
  • Other suppliers: Gehl Foods, LLC (non-affiliate) is a meaningful supplier for several products.
  • Risks: reliance on a limited number of manufacturers creates exposure to potential supply disruptions that could affect product availability, quality, and brand reputation.
• Sourcing and costs
  • Input costs are affected by raw materials, freight, tariffs, and foreign exchange. Volatility in aluminum and other materials can affect margins and supply.

Customers and market reach

• Major retail partners referenced: Walmart, H-E-B, Meijer, Food Lion (Winona line).
• Online presence: Winona on Amazon via Pattern; Whipshots and other brands distributed through both brick-and-mortar and online channels.
• Distributor footprint: agreements cover 47 states plus DC; broker coverage includes nine states.

People and offices

• Employees: 30 full-time employees as of December 31, 2025; the company uses independent contractors and consultants as needed.
• Principal office: 706 N Citrus Avenue, Los Angeles, California 90038.
• Corporate and brand websites: www.starcobrands.com, www.whipshots.com, www.winonapure.com, www.artofsport.com, www.skylar.com, www.soylent.com.

Financial highlights

• Net income (loss)
  • 2025: net loss of $20,673,058
  • 2024: net loss of $17,334,549
  • 2023: net loss of $46,402,121
  • 2022: net income of $977,858
  • 2021: net loss of $2,325,074
• Accumulated deficit: $102,347,578 as of December 31, 2025.
• Impairment charges (goodwill and indefinite-lived intangibles)
  • 2025: $1,127,208 impairment in the Soylent segment.
  • 2024: $11,383,000 impairment in the Soylent segment; $2,944,871 impairment in the Starco Brands segment.
  • Remaining goodwill on the balance sheet as of December 31, 2025: $11,234,312.
• Going concern
  • Auditor’s report dated April 14, 2026 indicates substantial doubt about STCB’s ability to continue as a going concern due to recurring losses from operations. Management reported no adjustments to the consolidated financial statements for going-concern considerations in the 10-K but highlighted the uncertainty.
• Other governance and related-party notes
  • The company relies on related parties for certain revenues, manufacturing, and administrative services.
  • CEO Ross Sklar plays a central role and holds voting influence via stockholder actions; as of April 10, 2026 he controlled up to 28.2% of total voting power.

Strategic observations

• Starco Brands positions itself as a marketer and brand owner rather than a standalone manufacturer, using license arrangements with manufacturers such as TSG and Temperance for product creation and supply.
• Growth plans focus on further acquisitions, expanding product categories (spray foods, condiments, over-the-counter respiratory, air care, skin care, sun care, hair care, personal care, pain management, performance supplements, plant-based nutrition, apparel, fragrances, spirits, and beverages), and raising capital to fund expansion.

Sources of information

• Corporate offices, contact information, and websites.
• Brand portfolio and acquisition history (AOS, Skylar, Soylent).
• Distribution and broker agreements (scope, territories, fees).
• Manufacturing relationships (Temperance, TSG, Gehl Foods).
• Retail and online partnerships (Walmart, H-E-B, Meijer, Food Lion; Pattern/iServe for Amazon).
• Financial statements and notes (employee count, net income/loss by year, impairments, accumulated deficit, going-concern disclosure).
• Governance disclosures (related-party arrangements, CEO voting control, auditor going-concern note).