16 December 2025
SOCIETY PASS INCORPORATED.
10-K / April 16, 2025
10-K / April 15, 2024
10-K / April 16, 2025
Company Summary: Society Pass Inc.
Overview:
Society Pass Inc. develops a next-generation digital ecosystem and loyalty platform primarily in Southeast Asia (SEA), focusing on integrating fintech, e-commerce, digital media, telecommunications, and travel verticals. The company operates through wholly and majority-owned subsidiaries in SEA countries including Singapore, Vietnam, Indonesia, the Philippines, and Thailand.
Core Business Verticals & Operations:
1. Loyalty Platform
- Proprietary IT architecture enabling consumers to earn and redeem “Society Points” (loyalty points) across subsidiaries.
- Uses aggregated data to enhance cross-promotions, re-targeting, behavior prediction, and drive increased merchant sales and customer loyalty.
- Aims to create a virtuous cycle: more merchant revenue → increased customer loyalty → more consumers and sales.
2. Lifestyle
- Operates an online platform under the “Leflair” brand in Vietnam for high-end fashion & lifestyle products.
- Features: search and review for brands across multiple categories, personalized promotions, seamless delivery with a partner “Amilo”.
- Revenue: ~$34,808 in 2024 (down from ~$414,120 in 2023).
3. Telecommunications
- Singapore-based “Gorilla” platform offers overseas internet data plans and local mobile plans using Web3 and blockchain technology.
- Services include data, calls, SMS, and exchange of unused data for digital assets (Gorilla GO Tokens).
- Ceased local Singapore mobile data services in 2024, focusing on overseas data services.
4. Digital Media
- Acquired “Thoughtful Media Group” (TMG) in 2022, which creates and distributes digital advertising across SEA and US.
- Strong social media influencer network: over 248 YouTube channels with 251 million subscribers and ~80 billion views.
- Offers targeted digital advertising, influencer marketing, and content creation.
5. Travel
- Acquired Nusatrip Group in 2022, an online travel agency in Jakarta, Indonesia.
- Nusatrip serves over 1.2 million registered users, offering airline ticketing and hotel bookings.
- Also acquired Vietnam-based travel companies (VLeisure, VIT) in 2023.
- Provides global airline and hotel reservations, with a network of over 500 airlines and 200,000 hotels.
Business Metrics & Financials (2024):
- Number of Employees: Not explicitly stated; but operations across multiple verticals and countries imply a large team, including a software development center in the Philippines.
- Total Revenue: $7,105,530 for the fiscal year ended December 31, 2024.
- Breakdown:
- Digital marketing: ~$6,173,970
- Online ticketing & reservations: ~$885,017
- E-commerce & food delivery: ~$34,808
- Software subscription: ~$6,837
- Telecommunication reseller: ~$4,898
- Breakdown:
- Net Loss:
- $10,237,297 in 2024 (down from $18,098,918 in 2023).
- Customer Base:
- The largest customer in 2024 generated $3,506,052 (49.34% of revenue), located in the United States.
- Operational Footprint:
- Main offices in Carson City, Nevada; Singapore; Philippines; Vietnam; Indonesia; Thailand; Malaysia.
- Acquisitions & Investments:
- Multiple strategic acquisitions since 2021 including Leflair, NREI, Dream Space, Gorilla Networks, Mangan PH, Nusatrip, and other travel and digital marketing companies.
- Market Focus:
- Southeast Asia with expanding digital ecosystem, leveraging data-driven loyalty, social commerce, travel, and telecommunications services.
- Stock & Market:
- Publicly traded on Nasdaq under symbol SOPA.
- As of March 31, 2025, approximately 113 stockholders of record.
- Revenue market cap as of September 30, 2024: approximately $3.3 million.
- No dividends paid; intends to reinvest earnings for growth.
Summary:
Society Pass Inc. is building a comprehensive digital ecosystem in SEA by integrating loyalty, e-commerce, digital media, telecommunications, and travel services through its subsidiaries. It targets consumers and merchants across multiple verticals, emphasizing data-driven loyalty programs, online marketplaces, social media advertising, and innovative telecom solutions using blockchain technology. The company has experienced significant operational expansion via acquisitions and strategic partnerships across SEA countries, with a focus on scaling its ecosystem and increasing consumer engagement and merchant loyalty.
