Signing Day Sports, Inc. is a sports technology and recruitment platform that develops a digital ecosystem to help student-athletes get discovered and recruited by college coaches across the U.S.

# Summary of Signing Day Sports, Inc.

## Business Overview
- **Industry:** Sports technology and recruitment platform
- **Primary Focus:** Develops and operates a digital ecosystem to help student-athletes get discovered and recruited by college coaches and recruiters across the U.S.
- **Supported Sports:** Football, baseball, softball, men's and women’s soccer (with plans to expand support to additional sports)
- **Launch Year:** 2019
- **Technology Platform:**
  - Mobile app available on Apple’s App Store and Google Play
  - Browser-based portal for coaches and recruiters
  - Features include uploading verified athletic and academic data, videos, interviews, messaging, and search tools
- **Participants in 2024:** 8,311 student-athletes and groups across the U.S.
- **Customer Base:** Colleges in NCAA Division I, II, III, and NAIA have used the platform for recruitment
- **Employees:** 9 total (6 full-time, 3 part-time), with additional consultants
- **Revenue (2024):** Approximately $615,551
- **Net Income (2024):** Net loss of about $8.7 million
- **Assets (2024):** Around $1.1 million
- **Stockholders’ Deficit (2024):** Approximately $2.2 million
- **Outstanding Shares (as of April 8, 2025):** 1,988,576 shares of common stock

## Key Capabilities and Features
- **Profile Management:** Upload athlete data, videos, academic records, and interviews
- **Verification:** Data is video-verified for measurables, drills, and statistics
- **Communication Tools:** Direct messaging between athletes and recruiters
- **Search and Filtering:** Evaluates prospects using advanced search features
- **Public Profiles:** Athletes can share public profiles with social media and recruiters
- **Recruitment Tools for Coaches:** Manage recruitment processes, track athlete progress, and build prospect lists
- **Educational Support:** SDS University, a blog, webinars, and tutorials assist athletes and parents
- **AI Features (Planned):** AI matchmaking, lead scraping, hardware integration for video, and chatbots
- **Event Functionality:** Combine series, regional combines, and support for prestigious events like the U.S. Army Bowl

## Strategic Goals
- Expand sports support and features
- Launch new products, such as public profiles, social community features, and AI integrations
- Increase brand awareness through sponsorships, strategic alliances, and events
- Pursue international expansion, starting with North America and potentially abroad
- Grow revenue streams via subscriptions, branded apparel, supplements, and related products
- Develop growth channels through sports alliances (e.g., U.S. Army Bowl, EDP Soccer) and event-based marketing

## Business Model
- Subscription-based revenue for athletes: $249.99 annually or $24.99 monthly
- Referral discounts and alliance partner revenue sharing
- Revenue from event participation and sponsorships
- Subscription sharing with sports organizations like EDP Soccer and Bowl series

## Regulatory and Data Security
- Complies with laws such as FERPA, COPPA, GDPR, CCPA, and others
- Focus on data privacy, security, and managing risks from breaches
- Employs encryption, regular testing, third-party audits, and security protocols

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**Note:** The company has a history of financial losses, a limited operating history, and is actively seeking additional funding due to a significant accumulated deficit and ongoing cash flow challenges.

Signing Day Sports, Inc. is a technology company that provides a digital platform to improve visibility and recruitment opportunities for student-athletes in various sports.


# Company Overview: Signing Day Sports, Inc.

## Business Model
Signing Day Sports, Inc. is a technology company that operates a comprehensive digital platform designed to enhance the college sports recruitment process for student-athletes. The platform aims to enhance visibility and increase opportunities for student-athletes to be discovered and recruited by college coaches across various sports.

### Key Features of Signing Day Sports Platform:
- **Recruitment Ecosystem**: A digital solution helping student-athletes showcase their skills and achievements to potential recruiters.
- **Supported Sports**: Initially focused on football, the platform now supports additional sports, including baseball, softball, and both men’s and women’s soccer.
- **Video Verification**: Allows athletes to upload verified videos demonstrating key attributes such as physical measurements and skill-specific videos.
- **Communication Tools**: Enables seamless communication between athletes, coaches, and recruiters.
- **Educational Resources**: Offers guidance on recruitment processes through webinars, blogs, and instructional materials.

## Growth and Market
- **Launch Year**: 2019
- **Expansion Plans**: Signing Day Sports intends to continue expanding its offerings and sports categories.

## Customer Base
- **Total Customers**: Approximately 3,846 active users with paid subscriptions as of December 31, 2023.
- **Growth Rate**: User subscriptions increased from 1,525 in 2022 to 3,846 in 2023, representing a significant growth in customer engagement.

## Financial Performance
- **Fiscal Year Ended**: December 31, 2023
- **Net Revenue**: Approximately $307,578 for 2023, marking a 293% increase from $78,336 in 2022.
- **Gross Profit (Loss)**: Achieved a gross profit of $267,191 in 2023, compared to a gross loss of $704,728 in 2022.
- **Operating Income (Loss)**: Reported an operating loss of approximately $4.75 million in 2023, improving from a loss of $6.39 million in 2022.
- **Net Income (Loss)**: Net loss was approximately $5.48 million in 2023, down from $6.67 million in 2022.

## Employees
- **Total Employees**: 14 full-time employees as of March 19, 2024.
- **Strategic hires**: The company plans to hire additional personnel to support growth and enhance product offerings.

## Funding and Resources
- **Initial Public Offering**: Raised approximately $4.7 million in net proceeds during the initial public offering in November 2023.
- **Committed Equity Financing Facility**: Secured a financing arrangement of up to $25 million to support future operations and growth.

## Future Strategies
- **Growth Strategies**:
  - Enhance technology infrastructure to support user experience.
  - Expand marketing initiatives to attract more users.
  - Continue to add sports categories to broaden market reach.

## Conclusion
Signing Day Sports, Inc. is positioned to transform the recruitment process for student-athletes across multiple sports. With a digital platform designed to facilitate connections between athletes and colleges, the company is on a trajectory of growth, supported by robust customer acquisition strategies and funding through public offerings and equity financing.


Signing Day Sports, Inc.

10-K / April 11, 2025

10-K / March 29, 2024

10-K / April 11, 2025

Summary of Signing Day Sports, Inc.

Business Overview

Key Capabilities and Features

Strategic Goals

Business Model

Regulatory and Data Security