Regis Corporation franchises and operates hair care salons in North America (franchised and company-owned), generating revenue from royalties, fees, advertising contributions, franchise rental income and company-owned salon services under brands such as Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters and Roosters.

# Regis Corporation

## Business model
- Franchises and operates hair care salons through two segments: franchised and company-owned.
- Generates royalty revenue from franchise locations based on service and product sales.
- Company-owned salons generate revenue from services and product sales at those locations.

## Scale and locations
- Total locations as of June 30, 2026: 3,712.
  - Franchised locations: 3,448.
  - Company-owned salons: 264.
- Primarily operates in North America.
- Brands include Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, and Roosters.
- Focuses on the value segment of the hair care market.
- Salons are typically located in strip centers and Walmart Supercenters.

## Services and products
- Core services: haircutting and styling (including shampooing and conditioning) and hair coloring.
- Salons also sell hair care and other beauty products.

## Revenue mix and positioning
- Royalty revenue is tied to sales performance at franchise locations.
- Company-owned salons contribute service and product sales directly to company revenue.
- Service revenues comprise approximately 95% of company-owned salon revenues.

## Additional information
- Financial information by segment and geographic area for fiscal years 2024–2026 is reported in Note 15 to the Consolidated Financial Statements.

Regis Corporation is a leading hair care company in North America, operating a vast network of salons primarily through franchising while also owning a few locations.

# Regis Corporation

## Overview
Regis Corporation is a franchisor and owner of hair care salons operating primarily in North America. The company trades on the Nasdaq Global Market under the ticker symbol RGS. As of June 30, 2024, Regis operates 4,408 salons, comprising 4,391 franchised locations and 17 company-owned locations. Major salon concepts include:

- Supercuts
- SmartStyle
- Cost Cutters
- First Choice Haircutters
- Roosters
- Portfolio Brands

These concepts generally serve the value market, offering haircuts, styling, coloring, and retail hair care and beauty products.

## Revenue streams
- Royalty revenues from franchised locations based on service and product sales  
- Sales from company-owned salons

The average service price at their salons ranges from $25 to $32.

## Locations and customer access
Many salons are located in busy strip centers and Walmart Supercenters, providing convenient access for walk-in and repeat customers.

## Employees
As of June 30, 2024, Regis employed 275 people at its corporate headquarters. Salon staffing is provided by franchisees, who hire stylists and salon leaders.

## Financial and operational notes
Regis has experienced declines in revenue at some franchise locations, which has led to salon closures and reduced royalty income. The company operates predominantly through franchise agreements and has limited operational control over franchisees, so its financial results are closely tied to franchisee performance.

## Lease and franchise structure
Regis typically signs salon leases and subleases them to franchisees. Supercuts operates under perpetual agreements that allow ongoing operations while lease obligations are met. Brands such as SmartStyle and Cost Cutters commonly use five- or 15-year lease terms with renewal options.

## Additional information
As of June 30, 2024, 99.6% of Regis salons were franchised. The company has shifted over recent years from a mix of company-owned and franchised salons to a predominantly franchise-based model.

## Summary
Regis Corporation competes in the North American hair care market through a large network of franchised salons and a small number of company-owned locations. The company focuses on supporting its brands and franchisees to drive customer engagement and maintain market presence.

REGIS CORP

10-K / September 1, 2026

10-K / August 28, 2024

10-K / September 1, 2026

Regis Corporation

Business model

Scale and locations

Services and products

Revenue mix and positioning

Additional information