PELOTON INTERACTIVE, INC.

Peloton Interactive, Inc.

Overview

Peloton is a global fitness and wellness company that combines hardware, software, instructor-led content, and a member community to deliver connected fitness and wellness experiences.

Global footprint and membership

• Members: approximately 5.5 million as of June 30, 2026.
• Commercial Business Unit (CBU): serves customers in over 60 countries.
• Headquarters: New York City; products sold worldwide.

Products

Peloton’s connected fitness hardware and related services include:

• Peloton Original Series

  • Original Bike, Original Bike+, Original Tread, Original Tread+, Original Row.
  • Some models are discontinued or refurbished.
  • Peloton Rental program available for Original Bike+ in select markets.

• Peloton Cross Training Series (launched October 2025)

  • Cross Training Bike, Cross Training Bike+, Cross Training Tread, Cross Training Tread+, Cross Training Row+.
  • Feature enhancements: rotating HD touchscreens, movement-tracking cameras (Peloton IQ), improved fans, upgraded components, and hands-free control.

• Peloton Pro Series (launched October 2025)

  • Bike+ Pro, Tread+ Pro, Row+ Pro.
  • Commercial-ready variants with premium off-bike experience features.

• Precor Products (combined offering)

  • Precor Cardio, Precor Strength, Connected Fitness Solutions, Wellness Solutions for commercial customers.

• Accessories and services

  • Branded apparel, delivery and installation, extended warranties.

Subscriptions and memberships

• Paid Connected Fitness Subscriptions

  • All-Access Membership: household access with multiple member profiles, advanced metrics, and cross-discipline content; includes Peloton IQ features in some offerings.
  • Rental Membership: rent an Original Bike+ with All-Access benefits for a bundled monthly price.
  • Peloton Pro Subscription: device-specific subscription for Pro Series devices with personalized recommendations and performance insights.
  • Peloton Guide Membership: no longer available to new Members as of July 2025; existing Guide Memberships remain supported.

• Paid App Subscriptions (standalone or bundled with hardware)

  • App+ Membership: full Peloton App library (excludes some interactive hardware-tied features).
  • App One Membership: broad access with limited monthly hardware-based cardio classes.
  • Strength+ Membership: self-paced strength programs with progress tracking; available standalone or with All-Access/App+/Guide.
  • Breathwrk Membership: guided breathing and neuroscience-based exercises; available standalone or with All-Access/App+/Guide.

Software, content, and user experience

• Platform supports content delivery, personalization, and content discovery.
• Ongoing R&D for hardware and software improvements, personalization features (including Peloton IQ), weekly insights, recommendations, and social features like Official Peloton Teams and a Social Feed.
• Instructors produce original, interactive content from Peloton Studios in New York and London across disciplines including Strength, Yoga, Cardio, Running, and Cycling, plus Scenic and Lanebreak experiences.
• Languages produced: English, German, and Spanish; work is underway on multi-language subtitling and dubbing.

Content, instructors, and studios

• Instructors deliver live and on-demand classes.
• Peloton Studios (New York, London) support in-studio production, in-person classes, and events to drive member engagement and content development.

Sales, distribution, and partnerships

• Multi-channel sales approach:
  • Direct-to-consumer e-commerce via Peloton websites.
  • Commercial Business Unit sales to operators, combining Precor capabilities with Peloton technology and content.
  • Retail Stores for demonstrations and trials.
  • Third-party retailers (e.g., Amazon, Dick’s Sporting Goods, John Lewis, MediaMarkt).
• Strategic distribution partnerships to expand market presence.

Manufacturing and logistics

• Hybrid manufacturing model: in-house production and global sourcing with contract manufacturers.
• Supplier relationships reviewed regularly to manage product and market evolution.
• Logistics network includes middle-mile and last-mile operations with partners in the United States, United Kingdom, Canada, Germany, and Australia.

Intellectual property

• Strategy includes patents, trademarks, trade secrets, and copyrights.
• As of June 30, 2026:
  • 205 U.S.-issued patents; 103 U.S. patent applications pending.
  • 577 issued patents in foreign jurisdictions; 98 foreign patent applications pending.
  • 50 registered trademarks in the U.S.; 979 registered trademarks in foreign jurisdictions.
• U.S. patent expirations range from December 28, 2026 to August 5, 2046.
• The company continues to file additional patent applications.

People and culture

• Employees (as of June 30, 2026):
  • United States: 1,736 employees (1,673 full-time).
  • International: 526 employees.
  • Total: approximately 2,262 employees.
• No labor union signatories or collective bargaining agreements reported.
• Company programs, including the Peloton Pledge, focus on inclusion, learning and development, compensation, and team member well-being.

Financial notes and risks

• The company has faced profitability and liquidity considerations, including past operating losses and the potential for future losses.
• The company reported net income in fiscal year 2026.
• Key risks include reliance on subscription revenue, challenges in forecasting demand and inventory, and potential impacts from restructuring initiatives.

Investor information

• Investor materials and SEC filings are available at investor.onepeloton.com and through standard regulatory disclosure channels.