Outdoor Holding Revenue, Net Income & 10-K Summary

What the company does

Founded in 2017 as a producer of high-performance ammunition and premium components.
Acquired GunBroker in 2021 and operated through two segments:
- Ammunition segment: designed, manufactured, marketed, and distributed ammunition and ammunition components, originally based in Manitowoc, Wisconsin.
- Marketplace segment: GunBroker online marketplace that facilitates firearms, hunting, shooting, and related product transactions between third-party buyers and sellers, without holding inventory.
The Marketplace connects buyers and sellers with more than 32,000 federally licensed firearms dealers (FFLs) to assist with regulated transfers and supports background checks through systems such as NICS.
GunBroker’s marketplace data is used to track sales trends across the outdoor and shooting sports space.

2017: Company began operations as an ammunition producer.
2021: Acquired GunBroker (Marketplace).
Fiscal year 2025: The Board initiated a formal strategic review of the Ammunition segment and decided to sell that segment.
January 20, 2025: Entered into an Asset Purchase Agreement with Olin Winchester, LLC to sell all assets of the Ammunition Manufacturing Business and related items, including the Manitowoc, WI facility, for a gross purchase price of $75.0 million.
April 18, 2025: Transaction closed; net proceeds after adjustments were approximately $42.9 million.
April 21, 2025: Company changed its name from AMMO, Inc. to Outdoor Holding Company.
Three months ended March 31, 2025: Ammunition segment met held-for-sale and discontinued operations criteria.
As of March 31, 2026: GunBroker Marketplace remained the continuing operation.

Platform: Online marketplace for firearms, hunting, shooting, and related products. The platform does not hold inventory except for branded merchandise and facilitates third-party transactions.
Compliance framework: Transactions involving firearms require FFLs and background checks; GunBroker provides access to more than 32,000 active FFLs to assist lawful transfers and supports NICS and state systems.
Scale (as of March 31, 2026):
- Approximately 8.8 million registered users.
- Average of 4.43 million daily listings.
Market information: GunBroker’s data provides visibility into the domestic outdoor and shooting sports market.

Master FFL Integration (November 2025): Improved dealer verification, expanded dealer coverage, automated validation, and enhanced checkout with integrated FFL transfer capabilities.
AI-Powered Listing Tool (March 2026): Deployed to help sellers create standardized, optimized product descriptions using historical data and buyer behavior; intended to reduce listing creation time while preserving seller oversight.
User experience: Upgraded account dashboards, homepage, and item view pages; expanded bidding notifications and order updates; refined category structure and navigation.
Payments, shipping, and transaction support: Expanded integrations with payment and escrow providers; broadened shipping support for more product categories; refined insurance requirements.
Compliance and security: Updated to support legal and state-specific requirements, enhanced transaction disclosures, and strengthened security measures such as multi-factor authentication.
Platform infrastructure and performance: Investments in APIs, webhooks, performance, image processing, and reliability to support higher usage and transaction volume.
Data, analytics, and content: Expanded Outdoor Analytics platform, centralized reporting, single sign-on, enhanced analytics, and expanded data-driven content including AI-assisted content.

Growth focus: Expand market share, strengthen brand recognition, and increase customer engagement by improving user experience and broadening merchandise and service offerings.
Use of data: Use proprietary marketplace data to identify trends and refine the business model.
Capital allocation: Targeted investments and disciplined capital allocation to support long-term growth.
Marketing: Digital and platform-driven programs to attract buyers and grow sellers; tools to enhance seller visibility and conversion such as video listings, storefronts, and promotions.
Competitive landscape: Competes with peer-to-peer marketplaces, e-commerce-enabled dealers, direct-to-consumer manufacturers, and online auction platforms.

Buyers: Outdoor enthusiasts, sport shooters, collectors, and general consumers of firearms and related products.
Sellers: Individual users, small businesses, retailers, and manufacturers.
Industry partners: FFLs, manufacturers, media and publishing partners, and service providers using tools, analytics, and advertising services.

Employees: 63 employees as of June 15, 2026
- 30 in sales, marketing, and customer service
- 12 in software engineering
- 21 in corporate and administrative functions (IT, accounting, executives, etc.)
Union status: No employees are represented by a union.

Ammunition segment sale: Gross purchase price of $75.0 million; net proceeds after adjustments approximately $42.9 million; transaction closed April 18, 2025.
Company name change: April 21, 2025 (from AMMO, Inc. to Outdoor Holding Company).
Discontinued operations: Ammunition segment held-for-sale and discontinued operations during the three months ended March 31, 2025.

Regulatory: Operates in a highly regulated industry and complies with federal and state firearms laws, transfer requirements, background checks, recordkeeping, and shipping regulations.
Data privacy: Subject to data privacy and security obligations such as FTC rules, CCPA, and PCI DSS, with evolving frameworks across multiple jurisdictions.