The company operates globally across multiple segments focusing on development, manufacturing, and sales, relying on significant product research, a diversified market presence, and key customers.

# Company Summary

## Business Overview
- The company operates across multiple segments, focusing on the development, manufacturing, and sale of various products.
- It involves significant product research, design, and development efforts.
- The company's operations include manufacturing and international trade, indicating a global presence.

## Products
- The company offers a range of products, although specific product types are not detailed in the provided information.

## Sales and Marketing
- Engages in sales and marketing activities to reach its target markets.
- The company's performance depends on its ability to effectively market its products.

## Markets
- The company operates in multiple markets, including international markets, which suggests a diversified customer base.

## Significant Customer
- The company has at least one significant customer, implying reliance on large or key accounts.

## Human Capital Resources
- Maintains a workforce involved in product research, design, manufacturing, and possibly sales and administration.

## Additional Details
- No specific numerical data such as the number of customers, employees, revenue, or income are provided in the given excerpt.

NIKE, Inc. is a global leader in the design, development, and marketing of athletic footwear, apparel, equipment, and accessories.

# Summary of NIKE, Inc.

## Overview
NIKE, Inc., incorporated in 1967 and headquartered near Beaverton, Oregon, is a global leader in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories. The company operates under the NIKE, Jordan, and Converse brands and is recognized as the largest seller of athletic footwear and apparel in the world.

## Products and Services
- **Footwear**: Primarily designed for athletic use, but widely worn for casual and leisure purposes. Emphasis on innovation and quality construction.
- **Apparel**: Includes sports apparel marketed with the same channels as footwear, intended for athletic and casual use.
- **Equipment and Accessories**: Offers a range of products, including bags, socks, sport balls, eyewear, digital devices, and protective gear.
- **Jordan Brand**: Specializes in basketball-related footwear and apparel.
- **Converse**: A subsidiary brand that designs and sells casual sneakers and apparel.
- **Digital Platforms**: Offers interactive services and experiences, including fitness apps and retail digital features.

## Financial Highlights (Fiscal 2024)
- **Revenue**: Approximately $51.2 billion
- **Net Income**: Approximately $5.5 billion
- **Total Employees**: About 79,400, including retail and part-time staff

## Market Presence
- **U.S. Market Share**: For fiscal 2024, NIKE Brand and Converse sales in the U.S. accounted for roughly 42% of total revenues.
- **Distribution**: Operates 377 retail stores in the United States, which includes:
  - 211 NIKE Brand factory stores
  - 85 NIKE Brand in-line stores
  - 81 Converse stores
- **International Sales**: Non-U.S. sales contributed approximately 58% to total revenues, with numerous retail stores and partnerships globally.

## Customer Base
- **Wholesale Customers**: Thousands of wholesale accounts in the U.S. and globally, spanning all major distribution channels (footwear stores, sporting goods stores, and digital platforms).
- **End Consumers**: Access to products through both NIKE Direct operations and wholesale channels, completing a large consumer base across various demographics in different regions.

## Manufacturing and Supply Chain
- **Manufacturing**: Nearly all footwear and apparel products are made by independent contract manufacturers located predominantly in Asia.
- **Suppliers**: A total of 169 strategic Tier 2 suppliers as of May 31, 2024, supporting the production of footwear and apparel.

## Operations and Distribution Centers
- **U.S. Distribution Centers**: Eight significant centers, primarily located in Memphis, Tennessee, and additional centers in Indianapolis, Indiana, and Dayton, Tennessee.
- **Global Distribution Facilities**: Over 68 distribution centers outside the United States.

## Sustainability and Corporate Culture
- Focus on reducing environmental impact through innovation and sustainability initiatives, with investments targeting community impact and maintaining a diverse workforce.

Overall, NIKE, Inc. combines cutting-edge design and technology with a commitment to quality and sustainability to maintain its position as a leader in the athletic wear industry.

NIKE, Inc.

10-K / July 17, 2025

10-K / July 25, 2024

10-K / July 17, 2025

Company Summary

Business Overview

Products

Sales and Marketing

Markets

Significant Customer

Human Capital Resources

Additional Details