Netflix, Inc.

What the company does

• Global entertainment service offering streaming of TV series, films, games, and live programming across a wide range of genres and languages.
• Members can watch content anytime, anywhere, with the ability to play, pause, resume, and switch plans easily.

Core strategy

• Grow the business globally while targeting a specified operating margin.
• Improve member experience through compelling content, strong member engagement, and an easy-to-use interface.
• Offer a range of pricing plans, including an ad-supported option, to meet diverse consumer needs.
• Drive conversation around content to enhance member satisfaction and attract new members.

Offerings and content

• Streaming content (TV series, feature films) across multiple genres and languages.
• Expanding to include games and live programming.
• Investment in original programming, consumer products, and live experiences to differentiate the service.

Business model and revenue

• Operates as a single business segment.
• Revenues are primarily derived from monthly membership fees for streaming services.
• Engages in content production and related activities that affect costs and investments, including multi-year licensing and production commitments.

Global footprint and customers

• Operates globally and seeks to grow membership worldwide.

Employees

• Approximately 16,000 full-time employees as of December 31, 2025.
• Geographic distribution of full-time employees:
  • United States and Canada: about 10,900 (68%)
  • Europe, Middle East, and Africa: about 2,500 (16%)
  • Asia-Pacific: about 1,900 (12%)
  • Latin America: about 700 (4%)
• Content production personnel may be part-time or temporary, with numbers that fluctuate seasonally.

Intellectual property and content rights

• Relies on a mix of proprietary technology and licensed content rights.
• Secures distribution and related rights from studios and content providers; rights terms vary and licenses can be withdrawn on short notice in some cases.
• Holds and manages trademarks, copyrights, patents, domain names (e.g., Netflix.com), and other IP assets.
• Uses confidentiality agreements and legal protections to safeguard IP and to support investments in non-infringing technologies and content.

Technology, platforms, and operations

• Delivers content across a broad device ecosystem (TVs, streaming devices, mobile devices, etc.) and through partnerships with TV operators and other distributors.
• Builds and maintains technologies for content recommendation, merchandising, and delivery, including a self-built CDN.
• Relies heavily on cloud infrastructure for computing and storage, with AWS used for substantial portions of operations.
• Continually addresses cybersecurity, data privacy, and the performance and reliability of its technology stack.

Partnerships and distribution

• Maintains partner relationships to distribute Netflix on various devices and through cable, satellite, and telecom operators.
• Partnerships may include direct billing relationships with consumers.
• Continues efforts to broaden distribution to additional platforms and partners.
• Faces risks related to partner terms expiring or becoming unfavorable, which can affect access and visibility of the service.

Regulation, governance, and ESG context

• Operates in a regulatory environment that includes content regulation, privacy laws, and data protection requirements across multiple jurisdictions.
• Engages with regulators on issues affecting digital media, data usage, and content distribution.

Corporate information

• Company name: Netflix, Inc. (the Netflix brand is used for services and products).
• Public disclosures are made through Netflix’s investor relations channels and SEC filings.