Company Summary: Mobiquity Technologies, Inc.

Core Business

Mobiquity Technologies, Inc. is a next-generation advertising technology, data compliance, and intelligence company focused on the programmatic advertising industry. The company provides software platforms that facilitate digital advertising, data collection, and publisher monetization, operating through three proprietary platforms:

1. Advertising Technology Operating System (ATOS Platform)

• An AI and machine learning-based platform for ad serving and campaign management.
• Automates digital media auctions across various devices (TV, laptop, tablet, mobile, OTT streaming devices).
• Manages approximately 10 billion ad opportunities daily.
• Features include audience targeting, inventory management, fraud prevention, analytics dashboards, SDKs, private marketplace tools, contextual and identity targeting, and real-time reporting.
• Aims to become industry standard, especially for small to medium-sized advertisers.

2. Data Intelligence Platform

• Offers insights into consumer real-world behaviors via ingestion and normalization of location, transactional, contextual, and search data.
• Utilizes open standard big data and machine learning technologies hosted on AWS.
• Generates revenue through advertising, data licensing, and custom research.
• Includes a SaaS product, MobiExchange, for self-service data analysis and private labeling.

3. Publisher Platform for Monetization and Compliance

• A single-vendor ad tech OS for content publishers.
• Enables publishers to monetize user data and advertising inventory.
• Tools for consent management (GDPR, CCPA compliance), audience building, direct ad sales, and inventory enhancement.
• Focuses on data privacy and regulatory compliance; helps publishers manage first-party data and target audiences in-house.

Revenue Model

• Licenses the platforms as white-label solutions for ad agencies, demand-side platforms, brands, and publishers.
• Managed service offerings where Mobiquity handles operations, with higher revenue share.
• Target customers include publishers, brands, ad agencies, and other ad tech companies.

Revenue and Market Presence

• Annual revenue for 2024: $2.085 million (up from $860,090 in 2023).
• Operating loss for 2024: $8.211 million (up from $5.549 million in 2023).
• Net loss for 2024: $8.593 million (up from $6.533 million in 2023).
• As of March 31, 2025, 20,010,909 shares of common stock are outstanding.
• As of June 30, 2024, approximately 7.14 million shares held by non-affiliates, with an estimated market value of about $14.3 million based on last sale price of $2.00.

Employees

• As of March 14, 2025: 8 employees, including executives and technical/support staff.
• Uses independent consultants and firms for additional services.

Business Focus

• Aims for technological innovation in ad tech and data intelligence.
• Developing new features and expanding solutions to enhance revenue.
• Building strategic partnerships (e.g., with Context Networks for casino advertising).

Additional Details

• The company has experienced consistent operating losses and has a substantial accumulated deficit (~$225.6 million).
• The company has a small, concentrated customer base; in 2024, two customers accounted for approximately 58% of revenue, and in 2023, 73%.
• Management is focused on increasing revenue through expanding sales, developing new features, and acquiring new customers or partners.
• The company has a broad product suite that addresses privacy compliance, audience targeting, campaign optimization, and publisher monetization, all built around proprietary technology developed internally.