Life360, Inc. Overview

Company Description: Life360, Inc. is a technology company focused on providing location sharing services and safety features for families. The application allows family members to share their real-time locations, communicate, and receive alerts in case of emergencies. The company's primary product is the Life360 family networking app, which enables users to enhance their family safety by providing features such as driving safety alerts, crash detection, and emergency assistance.

Key Details:

• Headquarters: San Mateo, California, USA
• Incorporation: Delaware
• Commission File Number: 001-42120
• Trading Symbol: LIF (listed on The Nasdaq Stock Market LLC)

Business Model

Life360 operates on a subscription-based model, offering various plans that provide different levels of features, including:

1. Free Plan: Basic location sharing and family communication features.
2. Premium Plans: Enhanced features such as:
   • Driver safety features
   • Location history
   • Emergency support services
   • Customable location alerts

Customer Base

• Number of Customers: As of the latest filings, Life360 boasts over 31 million registered users worldwide.
• Market Target: Primarily families seeking to ensure the safety and connectivity of family members, especially children and elderly relatives.

Financial Highlights

• Employees: Life360 has approximately 200 employees, focusing on product development, customer support, and marketing.
• Revenue: For the fiscal year ended December 31, 2024, Life360 reported a revenue of about $137.3 million, showing a trend of growth through increased subscriptions and enhanced services.
• Net Income: The company reported a net income of approximately $12.5 million, reflecting effective cost management and operational efficiencies.

Additional Features

• Safety and Security Tools:

  • Collision detection and emergency response.
  • Driving insights, helping users improve their driving habits.

• Geofencing: Users can set virtual boundaries and receive alerts when family members enter or leave these areas.

• Partnerships: Life360 often collaborates with insurance companies and services to integrate their safety suite into broader family safety solutions.

Conclusion

Life360, Inc. is positioned as a leader in family safety technology, with a significant user base and a strong commitment to enhancing its services. Through its innovative app features and robust business model, Life360 continues to grow its footprint in the family safety market.