Jones Soda Co. is a Washington-based producer of premium, branded soda beverages with a focus on unique flavors and branding strategies.

# Jones Soda Co. - Company Summary

**Overview:**
Jones Soda Co. is a beverage company specializing in premium sodas and related products. The company’s flagship product is Jones® Soda, marketed under the trademarked brand name “Jones Soda Co.®.”

**Core Business:**
- The company produces and sells specialty soda beverages, emphasizing unique flavors, branding, and a craft-oriented approach.
- It operates primarily within the food and beverage industry, focusing on innovation and growth in the premium soda segment.

**Operations and Market Presence:**
- The company has a core focus on its branded soda products, with distribution channels that include retail stores, direct-to-consumer online sales, and possibly other retail partners.
- Specific details on the number of customers or distribution channels are not provided in the filing.

**Employees:**
- The company has a team of approximately 115,867,659 shares of common stock outstanding as of April 29, 2025.
- The exact number of employees is not specified in the document.

**Financials:**
- Revenue, net income, or other financial metrics are not disclosed in the provided excerpt of the 10-K/A filing.
- The filing focuses mainly on corporate governance, executive compensation, and ownership details, with no financial performance data included.

**Additional Details:**
- The company is a small reporting company, with a market value of approximately $44.7 million as of June 28, 2024, based on a closing stock price of $0.528.
- The company is actively engaged in corporate governance, including board oversight, executive compensation, and compliance policies, but specific operational metrics like customer count or sales revenue are not provided.

**Summary:**
Jones Soda Co. is a Washington-based producer of premium, branded soda beverages with a focus on unique flavors and branding strategies. The company’s public filings do not include specific operational or financial performance metrics such as customer numbers, revenue, or income in the provided section.

Jones Soda Co. is a premium beverage company known for its unique soft drinks and cannabis-infused beverages, primarily operating in the U.S. and Canada.

# Jones Soda Co. Overview

**Company Overview**
Jones Soda Co. is a premium beverage company that develops, produces, markets, and distributes a range of beverages primarily in the United States and Canada. The company specializes in unique soft drinks and cannabis-infused beverages, primarily through a network of independent distributors and direct-to-retail accounts.

**Key Details:**
- **Founded:** 2000 (as a successor to Urban Juice and Soda Company Ltd.)
- **Headquarters:** Seattle, WA, USA
- **Employees:** 27 full-time employees
- **Customer Base:** Serves approximately 228 recorded shareholders with a larger number of beneficial owners. The company distributes its products to various points of sale, including grocery stores, convenience stores, restaurants, and independent retailers (delicatessens, sandwich shops, etc.).

**Revenue and Financial Performance:**
- **Revenue (2023):** Approximately $16.7 million, a decrease from $19.1 million in 2022. The decline was attributed to the absence of one-time inventory stocking events and decreased sales in certain channels.
- **Net Loss (2023):** Approximately -$4.9 million, down from -$6.4 million in 2022.
- **Accrued Deficit:** Increased to $83.1 million as of December 31, 2023, compared to $78.2 million in the previous year.
- **Gross Profit Margin:** Increased to 29.1% in 2023 from 26.9% in 2022.

**Product Offerings:**
1. **Jones Soda:** 
   - A premium carbonated soft drink available in unique flavors packaged in glass bottles and cans featuring consumer-submitted photos as labels.
   - Flavors include traditional options like Cream Soda, Cola, Root Beer, and unique offerings such as Berry Lemonade and Green Apple.

2. **Fountain Beverages:**
   - Includes cane sugar versions of traditional sodas and is offered in restaurants through a network of fountain distributors.

3. **Mary Jones Brand:**
   - Launched in 2022 and includes THC-infused sodas, edibles, and syrups marketed in California and Washington.
   - Plans for expansion into other states and Canada.

**Market Strategy:**
- Focus on expanding the glass bottle business, enhancing the fountain program in North America, and growing the Mary Jones cannabis product line.
- Distribution channels include Direct Store Delivery (DSD) and Direct to Retail (DTR) sales, with potential for international expansion.

**Community Engagement:**
- The company emphasizes customer interaction through its unique labeling process where customers can submit their photos to be featured on product labels.
- Active participation in community and action sports events to increase brand visibility and engagement with target demographics.

**Future Outlook:**
- Plans to leverage new distributor relationships and continue focusing on high-margin products.
- A commitment to exploring financing options and partnerships to support ongoing operations and growth initiatives.

**Recent Developments:**
- Transitioning from one top distributor to another in Canada (from Lassonde to Dot Foods) aiming for improved margins.
- A commitment letter was received for a $2 million revolving credit facility for working capital needs in March 2024.

By focusing on innovative products and maintaining high-quality standards, Jones Soda Co. aims to capitalize on emerging trends within both the soft drink and cannabis industries.

JONES SODA CO

10-K / May 1, 2025

10-K / April 1, 2024

10-K / May 1, 2025

Jones Soda Co. - Company Summary