Company Summary: J.Jill, Inc.

Overview

• Business Type: National lifestyle apparel brand
• Core Offering: Apparel, footwear, and accessories
• Brand Ethos: "Keep it simple and make it matter" — designed to celebrate women of all ages, providing versatile and thoughtful styles that reflect individuality.

Product and Brand Ecosystem

• Product Lines & Sub-brands:
  • Main Brand: J.Jill
  • Sub-brands:
    • Pure Jill: Understated, artisanal textiles, soft natural fabrics
    • Wearever: All-day refined, wrinkle-free knits suitable for work, travel, and home
    • Fit: Performance-inspired, wellness, and loungewear
• Product Focus: Apparel, footwear, accessories (primarily scarves and jewelry)
• Size Range: Available across full range of sizes — in stores from Extra Small to 2X, online up to 4X; includes regular, petite, and tall options.

Customer Demographics

• Target Audience: Women aged 45 and older
• Customer Profile:
  • College-educated
  • Median household income of approximately $150,000
  • Busy, involved in community, leading a balanced life
  • Customer Loyalty: Average tenure exceeds 10 years
  • Omnichannel Customers: Grew from ~22% in 2022 to ~24% in 2024 of active customer base; tend to spend more across multiple channels

Distribution Channels

• Stores:
  • Total: 252 stores as of February 1, 2025
  • Locations: In 42 states, with stores primarily in lifestyle centers and premium malls
  • Store Size: ~3,700 sq. ft. (range 2,000–6,000 sq. ft.)
  • Store Type: Leased in shopping malls and lifestyle centers
• E-commerce & Catalog (Direct):
  • Sales Composition: 48% of total net sales in FY 2024
  • Online Platform: www.jjill.com with features including new collections, styling guidance, live chat, and a broader style selection online
  • Customer Orders: Web (95%) and phone (5%)

Financials

• Fiscal Year End Date: Ends closest to January 31 (2025 ended February 1, 2025)
• Revenue (FY 2024): Approximately $611 million
• Net Income (FY 2024): Approximately $39.5 million
• Gross Profit Margin: About 70.4%
• Total Employees:
  • Full-time: 1,123
  • Part-time: 2,126
  • Locations: Headquarters in Quincy, MA; distribution center in Tilton, NH
• Market Capitalization (as of August 2024): Approximate market value of $256 million (based on NYSE closing prices)
• Share Count: 15,248,406 shares outstanding as of March 28, 2025

Strategic Focus

• Customer Growth: Attract new customers and increase lifetime value
• Store Growth: Potential to open ~50 new locations over 3–5 years
• Omnichannel Integration: Enhance seamless experience across stores, website, catalogs
• Product Assortment: Focus on high-quality, customer-centric, versatile apparel with inclusive sizing
• Brand Positioning: Inclusive, modern, style that values all women and emphasizes quality, comfort, and relevance

Additional Details

• Marketing: Uses catalogs, digital advertising, email, PR; 46% of FY 2024 gross sales driven by private label credit card holders
• Supply Chain:
  • Sourced globally from India, Indonesia, Vietnam, with no single supplier exceeding 20% of volume
  • Approximately 81% through agents, 19% direct sourcing
• Operational Infrastructure:
  • Distribution & Contact Center: 520,000 sq. ft. in Tilton, NH
  • Focus on inventory management, store optimization, and digital platform enhancements
• Recent Financial Events:
  • Completed a public offering of 1,300,000 shares in June 2024
  • Engaged in stock repurchases up to $25 million authorized in December 2024
  • Significant debt: ~$74.3 million under a term loan due in 2028, with prior debt fully repaid in 2023

This summarizes J.Jill, Inc.’s core business, product offerings, customer base, operational footprint, and financial position based solely on the provided SEC filing.