Intuit Inc.

Overall business model and mission

Intuit is a global financial technology platform focused on powering prosperity for consumers, small and mid-market businesses, and accountants. The company’s strategy centers on an AI-driven expert platform that combines AI agents with a network of AI-enabled human tax and financial experts. Intuit aims to deliver done-for-you experiences by automating tasks, managing workflows, and providing predictive insights, while giving customers access to AI-enabled human experts when needed. Core offerings include an all-in-one business platform and consumer tax and personal finance solutions, integrated with AI and data services.

Key products and platforms

• TurboTax: do-it-yourself and assisted income tax preparation (U.S. and Canada).
• Credit Karma: personal finance platform with credit scores/reports, monitoring, tools for building credit, and access to banking and insurance products; includes Money (online savings/checking accounts with a bank partner) and data-driven product recommendations.
• QuickBooks: online and desktop financial management for small and mid-market businesses, including payroll, payments, bill pay, and an open ecosystem for third-party apps.
• Mailchimp: marketing automation and customer relationship tools for SMBs.
• Intuit Enterprise Suite: AI-powered, multi-entity financial management for more complex mid-market companies.
• ProTax (professional tax): Lacerte, ProSeries, ProConnect Tax Online (U.S.); ProFile, ProTax Online (Canada); integrated with QuickBooks Online Accountant in some cases.

Reportable segments and revenue mix (Fiscal 2025)

• Global Business Solutions (formerly Small Business & Self-Employed): 59% of total revenue. Includes QuickBooks Online/Desktop, Intuit Enterprise Suite, Mailchimp, payroll, payments, capital, workforce management, bill payment, and advisory or Live bookkeeping services.
• Consumer: 26% of total revenue. Includes TurboTax and Credit Karma consumer-facing offerings.
• Credit Karma: 12% of total revenue. Personal finance platform with credit-related services and access to lending and insurance partners.
• ProTax: 3% of total revenue. Professional tax software and services (Lacerte, ProSeries, ProConnect, ProFile, ProTax Online).

International exposure

Total international net revenue was approximately 8% of consolidated total net revenue for the last twelve months covering fiscal 2023–2025.

Business footprint and locations

Principal locations include:

• Mountain View, CA: corporate headquarters and principal offices for Global Business Solutions (364,000 sq ft, owned) and an additional Mountain View site (359,000 sq ft, lease expiring 2026–2034).
• Bangalore, India: Intuit India offices (478,000 sq ft; lease expires 2026–2029).
• San Diego, CA: Consumer segment offices (466,000 sq ft, owned).
• Oakland, CA: Credit Karma offices (167,000 sq ft; lease expires 2031).
• Plano, TX: ProTax offices (166,000 sq ft; lease expires 2026).

Additional facilities are located in Canada, Israel, the U.K., Australia, and other regions.

Customers and workforce

• Serving approximately 100 million consumers, small and mid-market businesses, and accountants worldwide.
• Employees: approximately 18,200 employees in seven countries (as of July 31, 2025).
• Seasonal staffing: about 12,300 seasonal employees on average from January to April to support peak tax season demand.

Growth and technology strategy

Intuit is committed to AI-driven innovation, with GenOS (Generative AI Operating System) enabling faster delivery of intelligent, autonomous financial solutions. The company emphasizes responsible AI governance, data privacy, and security in line with its policies. Strategic priorities include expanding AI-enabled, done-for-you experiences and pursuing “Big Bets” to drive growth in Global Business Solutions and mid-market opportunities.

Corporate information and filings

Corporate information and regulatory filings are available via Intuit’s investor relations site and the SEC (Form 10-K and related exhibits).