Hartford Creative Group, Inc.

Hartford Creative Group, Inc.

Overview

• Nevada-incorporated media and marketing company. Originally incorporated as PhotoAmigo, Inc. (April 2, 2008); renamed Hartford Great Health Corp. (August 22, 2018); renamed Hartford Creative Group, Inc. (May 11, 2024).
• Since January 2024, the company focuses on two principal lines of business: social media advertising and related marketing services in China, and a mini-drama content business that includes a short-form drama streaming application (YYYS) launched in the United States.

Lines of business

1) Social media advertising and marketing services (China)

• Operating subsidiaries in China:
  • Hartford ZY Culture Media (Shanghai) Co., Ltd. (HFZY)
  • ShaoXing HuoMao Network Technology Ltd. (SXHM) — acquired June 2024
  • Nanjing HaoYiPeng Information Technology Ltd. (NJHY) — established May 2025
• Business model:
  • Acts as an agent for advertising placement on platforms selected by customers; placement revenue is reported on a net basis (does not recognize gross media spend).
  • Plans to provide vertically integrated services, including advertising creative development, video production, editing, and campaign management.
  • Intends to develop overseas TikTok advertising campaigns for Chinese clients targeting international markets.

2) Mini-drama content business (YYYS)

• Began June 2025 with acquisition of non-exclusive mini-drama licenses, in-house editing, and licensing of completed content to customers.
• Revenue recognition: when the company controls license rights before transfer, is responsible for fulfilling the arrangement, and independently sets pricing, it recognizes revenue on a gross basis and acts as the principal.
• The business is in an early, developmental stage.
• YYYS streaming application:
  • Launched for testing in April 2026; released on Google Play in the U.S. on May 6, 2026, and on the Apple App Store in the U.S. on June 2, 2026.
  • Target audience: primarily female users aged 25–45 in the U.S.; initial focus on romance and emotionally driven content, with other genres (suspense, science fiction) under evaluation.
  • Content mix: internally produced and third-party licensed content; production resources located in Los Angeles.
  • Technology: evaluating use of AI-enabled tools in content production and post-production.
  • Monetization:
    • One-time lifetime membership fee for access to platform content.
    • Advertising-supported model for non-paying users, including reward-based video advertisements.
  • Growth strategy: user acquisition through organic traffic (YouTube, Facebook, TikTok) and paid campaigns via third-party advertising platforms; phased international expansion planned after the U.S. launch, subject to regulatory and commercial considerations.

Employees

• 22 employees as of November 9, 2026.

Properties (offices and facilities)

• Shanghai, China
  • Former lease: 543 sq ft (50.4 sq m) from Shanghai DuBian Assets Management Ltd.; Feb 18, 2024 – Feb 17, 2026; RMB 4,600 per month (~$638).
  • Current small office: Room 113, Building 1, No. 4958 Xianghua Qingzhu Road, Chongming District; 15 sq m; Feb 18, 2026 – Feb 17, 2027; RMB 3,000 per year (~$400). Renewal by mutual agreement.
• Shaoxing, Zhejiang, China
  • Office: 107.76 sq m; Jan 1, 2026 – Dec 31, 2026; RMB 34,000 per year (~$4,800). Renewal by mutual agreement.
• Nanjing, Jiangsu, China
  • Office: 42 sq m; Jun 1, 2026 – May 30, 2027; RMB 1,600 per month (~$200); annual RMB 19,200 (~$4,800). Renewal by mutual agreement.
• United States
  • Rosemead, California office: 8832 Glendon Way, Rosemead, CA 91770; used for office needs; fixed monthly rent USD 1,000; lease originally Jan 1, 2025 – Dec 31, 2025; since Jan 1, 2026 on month-to-month at USD 1,000.

Legal and regulatory

• No ongoing or threatened material legal proceedings as of the year ended July 31, 2026.
• Board oversight of cybersecurity risk management; management implements and monitors the framework; no material incidents reported to date.