Goodyear Tire & Rubber Company

Overview

• Global tire manufacturer and supplier of related products and services.
• Operates three segments: Americas; Europe, Middle East and Africa (EMEA); and Asia Pacific.
• Produces tires for automobiles, trucks, buses, aircraft, motorcycles, farm implements, and other applications. Also retreads truck and aviation tires and sells tread rubber and other retreading materials.
• Brands include Goodyear, Cooper, Kelly, Mastercraft, Roadmaster, Debica, Sava, Fulda, Mickey Thompson, Avon, Remington, plus private-label and house brands.
• Offers automotive and commercial repair services, maintenance, fleet solutions, and retail sales through company-owned outlets and online channels. Distribution includes wholesale networks and TireHub, LLC (national wholesale tire distributor in the U.S.).

Geographic and Organizational Structure

• Three reporting segments:
  • Americas (largest by revenue)
  • Europe, Middle East and Africa (EMEA)
  • Asia Pacific
• Manufacturing footprint:
  • 49 manufacturing facilities across 19 countries.
  • Americas: 16 tire plants in the United States; 2 in Canada; 2 in Mexico; 1 each in Brazil, Chile, Colombia, and Peru.
  • EMEA: 13 tire plants, 1 tire retread plant, 1 aviation retread plant (facilities in France, Germany, Luxembourg, the Netherlands, Poland, Serbia, Slovenia, Turkey).
  • Asia Pacific: 7 tire plants and 1 aviation retread plant (facilities in China, India, Indonesia, Thailand).
• Additional facilities:
  • Approximately 750 company-owned retail outlets.
  • About 30 tire retreading facilities.
  • Roughly 350 warehouse/distribution facilities.
• Most facilities are leased; some manufacturing facilities are mortgaged as collateral.

Production and Markets

• Primary products: new tires for automobiles, trucks, buses, aircraft, motorcycles, farm implements, and other applications.
• Produces off-the-road (OTR) tires under a product-supply framework and supplies other tire-related products and services.
• Worldwide tire unit sales:
  • 2025: 158.7 million units
  • 2024: 166.6 million units
  • 2023: 173.3 million units
• Replacement versus original equipment (OE) mix by segment in 2025:
  • Americas: Replacement 63.7 million; OE 14.5 million; Total 78.2 million.
  • EMEA: Replacement 33.6 million; OE 14.3 million; Total 47.9 million.
  • Asia Pacific: Replacement 15.8 million; OE 16.8 million; Total 32.6 million.
• Sales mix: tire unit sales accounted for about 84% of 2025 sales. Chemicals (sold to unaffiliated customers) accounted for about 2% of consolidated sales in 2025.

Customers and Market Position

• Serves original equipment manufacturers (OE) and the global replacement tire market.
• Major global competitors include Bridgestone and Michelin, with other competitors such as Continental, Hankook, Kumho, Pirelli, Sumitomo, Toyo, and Yokohama, plus regional manufacturers.
• Goodyear and Cooper emphasize performance and product design; other brands in the portfolio compete on value and price.

Raw Materials and Supply

• Principal inputs: natural rubber and synthetic rubber (synthetic rubber was roughly 50% of rubber consumed in 2025).
• Beaumont and Houston chemical plants historically supplied a major portion of synthetic rubber requirements; these plants were transferred/sold in 2025 in connection with the sale of Goodyear’s chemical business.
• Other key inputs: carbon black, steel cord, fabrics, and petrochemical-based commodities, sourced from multiple suppliers.

Employees and Labor

• Approximately 63,000 full-time and temporary associates worldwide (as of December 31, 2025).
• About 36,000 U.S. associates covered by a master collective bargaining agreement with the United Steelworkers (USW), expiring July 2026.
• Approximately 2,000 U.S. associates at Texarkana and Findlay covered by separate USW agreements expiring October 2028.
• Around 19,000 associates outside the U.S. covered by union contracts currently expired or expiring in 2026 (primarily in Luxembourg, Poland, China, Mexico, Slovenia, France, Turkey, Indonesia, India, and Peru).

Intellectual Property

• Patents: roughly 1,400 U.S. patents and about 3,500 patents issued or granted in other countries; approximately 300 U.S. patent applications and 500 patent applications elsewhere.
• Trademarks: about 1,300 trademarks owned, with roughly 8,100 registrations and about 200 pending applications worldwide; material trademarks include Goodyear and Cooper.

Financial Highlights (selected, 2025)

• Net sales (revenue): $18,280 million.
• Net income: net loss of $1,721 million.
• Capital structure and liquidity:
  • Total debt (including finance leases) was approximately $6.2 billion as of December 31, 2025.
  • The company uses supplier-financing programs and accounts receivable factoring to manage working capital; leverage and debt covenants are monitored under secured credit facilities.
• Goodyear Forward (transformation initiatives completed in 2025):
  • Proceeds from portfolio actions: approximately $2.2 billion from sales of the OTR tire business, the Dunlop brand, and the polymer chemicals business.
  • Cost reductions: run-rate savings of about $1.5 billion annually through plant optimization, purchasing improvements, SG&A reductions, and supply chain efficiencies.
  • Brand strategy: Dunlop transition in EMEA with Goodyear positioned as the primary second-tier brand; other transition arrangements associated with the divested businesses.

Sustainability and Climate

• Target: net-zero GHG emissions across the value chain by 2050 (base year 2019).
• Scope 1 and 2 GHG reduction target: 46% by 2030 (from 2019 base year).
• Scope 3 GHG reduction target: 28% by 2030 (from 2019 base year) for purchased goods and services, fuel and energy-related activities, and upstream transportation.
• Science-based targets validated by the Science Based Targets initiative (SBTi) in 2023.
• Renewable energy commitments:
  • 100% renewable electricity in all manufacturing facilities by 2030.
  • 100% renewable energy in all manufacturing facilities by 2040.
• Sustainable materials goals: introduce tires made from 100% sustainable materials by 2030 and replace petroleum-based oils with bio-based oils by 2040.

Regulatory and Compliance

• Subject to environmental, safety, and data/privacy regulations across jurisdictions.
• Compliance obligations influence capital expenditures, product design, labeling, and regulatory disclosures (examples include EU Tire Safety Regulation, EU Tire Labeling Regulation, REACH, CSRD, CSDDD, ESPR, and EUDR).

Transformation

• The Goodyear Forward program focused on portfolio optimization, debt reduction, and margin improvement through divestitures and operational changes while maintaining a global footprint for tire production, retreading, and service networks.