Giftify, Inc. is a digital marketplace specializing in gift card exchanges and restaurant discounts, offering innovative services such as CardCash and Restaurant.com to enhance consumer savings and business engagement.

# Giftify, Inc. - Company Overview

## Business Description
Giftify, Inc., a Delaware corporation, operates primarily in the digital deals space for restaurants and gift card exchanges. The company has two principal divisions:

1. **CardCash**: A leading gift card exchange platform.
2. **Restaurant.com**: A digital marketplace offering restaurant discounts.

### Major Services Offered

- **CardCash**:
  - Facilitates the buying and selling of unused gift cards from over 1,100 retailers (e.g., Target, Home Depot, Starbucks).
  - Offers a secure marketplace where consumers can sell unused gift cards for cash or buy them at discounted rates.
  - Integrates white-label solutions for brands to include gift card exchange features on their platforms.
  - Provides **CardCash Incentives**, offering new gift cards at discounted rates to businesses for employee engagement and customer loyalty.
  - Features the **CardCash uChoose platform**, allowing businesses to offer a selection of gift cards.

- **Restaurant.com**:
  - Serves approximately **6.2 million customers**.
  - Offers discounted certificates for over **10,000 restaurants**, ranging from $5 to $100, which never expire.
  - Provides Discount Dining Passes for discounts at **170,000** restaurants and retailers.
  - Bundles offers in "Specials by Restaurant.com," promoting cross-promotions with small businesses, generating significantly higher revenue per customer.

### Financial Overview
- **Employees**: As of December 31, 2024, Giftify had **42 full-time employees**.
- **Revenue**: For the fiscal year ending December 31, 2024, the company recorded a significant **net loss** of **$18,832,080** and utilized **$2,551,870** in cash for operating activities.
- **Debt and Liabilities**:
  - **Cash and cash equivalents**: $3,574,876.
  - **Outstanding debt**:
    - Line of credit: $3,805,080.
    - Promissory notes: $4,392,906.
    - Convertible notes payable: $43,137 (including interest).
  
### Recent Acquisition
- In December 2023, Giftify acquired **CardCash Exchange, Inc.** for **$26,682,000**. This acquisition included:
  - 6,108,007 shares of Giftify’s common stock (valued at $4.00 per share).
  - $750,000 in cash (including an advance of $250,000 in October 2023).
  - Issuance of notes payable totaling $1,500,000.

### Market and Competitive Position
- Giftify positions itself uniquely in the e-commerce space, particularly in the gift card exchange market, projected to grow to **$400 billion** by 2026.
- The company faces competition from other coupon sites, ratings and review platforms, and traditional offline discount services. Despite this competition, Giftify believes it competes favorably due to its established customer base and diverse offerings.

## Summary
Giftify, Inc. leverages its digital platforms to facilitate substantial savings for both consumers and businesses through innovative solutions within the restaurant and gift card industries. The company's successful integration of CardCash enhances its market presence while presenting new opportunities for growth in the fast-evolving e-commerce landscape.

RDE, Inc. is a Delaware corporation operating a digital deals platform for restaurants and a gift card exchange service, aiming to boost market presence through technological integration and strategic partnerships.

# RDE, Inc. Overview

## Company Profile
RDE, Inc. is a Delaware corporation that owns and operates **Restaurant.com**, a leading digital deals platform focusing on restaurants, and **CardCash Exchange, Inc.** (acquired in December 2023), a prominent gift card exchange platform. 

## Key Operations

### 1. Restaurant.com
- **Customer Base:** 6.2 million customers.
- **Employees:** 64 full-time employees.
- **Revenue Contribution:** The Business-to-Consumer (B2C) division accounted for 45% of gross revenue in the fiscal year ended December 31, 2023. The Business-to-Business (B2B) division comprised 55% of total gross revenue.
- **Revenue Sources:**
  - Discounted certificates for over 10,000 restaurants, ranging from $5 to $100.
  - Discount Dining Passes providing discounts at 170,000 restaurants and other retailers.
  - Bundled offerings known as "Specials by Restaurant.com," which combine dining certificates with various entertainment options (generating significantly greater revenue per customer).
  
### 2. CardCash
- **Customer Base:** CardCash operates a marketplace connecting buyers and sellers of unused gift cards, selling gift cards from over 1,100 retailers including Target, Home Depot, and Starbucks.
- **Core Operations:** 
  - Buys unused gift cards at a discount and resells them at a markup to consumers.
  - Provides a secure platform with advanced fraud prevention technology known as **FraudFix**, saving consumers over $100 million since inception.
- **Revenue Contributions:** CardCash generates revenue through various business channels: 
  - **Bulk to Bulk** 
  - **Bulk to Retail**
  - **Retail to Bulk**
  - **Retail to Retail** 

## Financials
- **Revenue:** Restaurant.com's B2C and B2B divisions collectively contributed to significant gross revenues, but specific figures for total revenue are not disclosed within the provided document.
- **Losses:** For the fiscal year ended December 31, 2023, the company recorded a loss from operations of **$8,100,406** and negative cash flow from operating activities of **$541,791**.
- **Cash Position:** As of December 31, 2023, RDE, Inc. had a cash and cash equivalents balance of **$4,099,737**.

## Recent Developments
- **Acquisition of CardCash:** Completed on December 29, 2023, for approximately **$26,682,000**, consisting of common stock, cash, and notes payable.
- **Management Expertise:** The successful acquisition was accompanied by the retention of key executives from CardCash, including Elliot Bohm and Marc Ackerman.

## Future Growth Plans
- CardCash aims to grow revenue channels and improve profit margins with an emphasis on increasing access to strategic partnerships, enhancing marketing efforts, and maximizing inventory efficiency through machine learning and data synergy.

## Employee and Corporate Structure
- RDE, Inc. focuses on maintaining a cohesive team with various departments, including marketing, customer service, and technology-related roles. The integration of CardCash's management and operational expertise is expected to drive future growth and efficiency.

## Conclusion
RDE, Inc. stands as a significant player in the digital dining and gift card exchange sectors, actively seeking innovative strategies to expand its market influence while addressing its operational challenges and financial obstacles.

GIFTIFY, INC.

10-K / April 18, 2025

10-K / April 9, 2024

10-K / April 18, 2025

Giftify, Inc. - Company Overview

Business Description

Major Services Offered

Financial Overview

Recent Acquisition

Market and Competitive Position

Summary