16 December 2025
Gen Digital Inc.
10-K / May 15, 2025
10-K / May 16, 2024
10-K / May 15, 2025
Gen Digital Inc. Overview
Company Mission
Purpose: Powering Digital Freedom
Mission: Create innovative and easy-to-use technology solutions that help people grow, manage, and secure their digital and financial lives.
Core Values
- Customer Driven: Obsessed with customer satisfaction and positive impact.
- Think Big, Be Bold: Embrace change and innovate fearlessly.
- Be Scrappy, Make it Happen: Get things done regardless of title or role.
- Play to Win, Together: Win for customers with passion and integrity.
Company Profile
Name: Gen Digital Inc.
Incorporation: Delaware
Headquarters: Tempe, Arizona, and Prague, Czech Republic
Employees: Nearly 3,500 team members across over 20 countries.
Customer Base
- Total Users: Approximately 500 million globally as of March 28, 2025.
- Paid Cyber Safety Customers: Approximately 65 million, which includes over 40 million direct customers with a direct billing relationship.
Product and Service Offerings
Gen Digital offers a wide range of cyber safety products and services under well-known brands, including:
- Norton (security software)
- Avast (security software)
- LifeLock (identity theft protection)
- Avira, AVG (security solutions)
- CCleaner (performance optimization)
- ReputationDefender (digital reputation management)
Product Categories
- Security and Performance: Real-time threat protection for PCs, Macs, and mobile devices against malware, viruses, and ransomware.
- Identity Protection: Monitoring credit reports, dark web, and social media accounts to safeguard personal information.
- Online Privacy: VPN solutions and personal data protection products to enhance user privacy.
Business Model
- Subscription-Based Services: Most subscriptions are offered on annual terms, with options for monthly subscriptions.
- Sales Channels:
- Direct-to-Consumer: E-commerce platform and mobile apps.
- Indirect Partner Distribution: Collaborations with retailers, telecom service providers, and hardware OEMs.
- Freemium Options: Free versions of products to attract wider audiences, especially internationally.
Revenue and Financial Overview
As of now, specific figures regarding revenue and income are not provided in the given information. However, the business faces seasonality challenges in revenue based on consumer spending patterns during holidays and tax seasons.
Competitive Landscape
The company operates in a highly competitive environment against various companies in the cyber safety space, such as:
- Security: Companies like Bitdefender, Kaspersky, and McAfee.
- Identity Protection: Credit bureaus like Equifax and Experian.
- Online Privacy: Companies like DuckDuckGo and Mozilla.
In summary, Gen Digital Inc. positions itself as a leader in the cyber safety market, assisting a massive global user base through a variety of trusted brand offerings and innovative technology solutions.
