Exceed World, Inc.

Overview

Japan-focused education services company offering e-learning programs and related services through the Force Club platform, launched in 2007.
E-learning content is primarily sourced from independent third-party developers and serves learners from pre-school through adults, including English instruction, university entrance exam preparation, and professional qualification courses.
The company also operates offline education businesses in Tokyo, including Abacus School, Robot Programming School, and iXi After School.

Core platform: Force Club — an internet-based e-learning platform that offers downloadable content accessible both online and offline.
Content scope: Programs across age groups and subjects, including English learning, university entrance exam prep, language and music titles, and supplemental learning resources.
Distribution model: Multilevel marketing (MLM) through Force Club Premium Members. Premium Members pay an upfront fee and receive ongoing rights to access content and earn commissions through member recruitment.
- Premium Member contract highlights:
  - Eligibility: Individuals 20+ in Japan or corporations established in Japan.
  - Initial fees: JPY 420,000 total (JPY 10,000 registration + JPY 390,000 premium package + JPY 20,000 prepaid for the first two months).
  - Member tiers: Standard, Support, and Premium. Premium Members recruit others and earn commissions; Premium access includes lifetime content access and, for Premium Members, a tablet device.
  - Ongoing: Automatic monthly payments from month three onward; suspension or withdrawal if payments lapse.
Additional membership program — Connector Plan (introduced June 2024)
- One-time fee: JPY 110,000 (non-refundable).
- Ongoing: Members purchase JPY 10,000 in game points per month or recruit others who purchase points.
- Points expire after six months.

Force Club members: Approximately 13,095 members as of the report date (up from about 3,989 members on September 30, 2008).
Employees: 57 full-time employees as of the filing date.

Corporate history:
- Incorporated in Delaware as Brilliant Acquisition, Inc. (November 25, 2014).
- January 2016: Acquired by e-Learning Laboratory Co., Ltd. (Japan) and renamed Exceed World, Inc. (January 12, 2016).
- February 2016: Tomoo Yoshida acquired E&F Co., Ltd., making it a wholly owned subsidiary of Exceed World; E&F later renamed School TV Co., Ltd. (August 2016).
- September 2018: Force Internationale Limited (Cayman Islands) acquired a controlling stake through a series of transactions and later became the direct owner of an increased equity percentage after consolidations.
- December 6, 2018: Equity of School TV was transferred to Force Internationale and School TV was deconsolidated from Exceed World’s financial statements.
Current ownership and subsidiaries:
- Force Internationale Holdings Limited (Hong Kong) is a principal owner.
- Wholly owned subsidiaries include e-Learning Laboratory Co., Ltd. (Japan), e-Communications Co., Ltd. (Japan), and AUBE Japan Co., Ltd. (Japan).
- The group operates through Force Holdings and other intermediary entities to control the e-learning business.

Principal offices: Osaka, Japan.
The company uses office space provided rent-free by e-Learning Laboratory Co., Ltd. in Osaka and Tokyo, with multiple sub-leases through subsidiaries.
Compliance: The company reports compliance with Japan’s Act on Specified Commercial Transactions and engages legal counsel for regulatory matters.

For the year ended September 30, 2025:
- Five legal cases related to contract cancellations were settled for approximately JPY 8.7 million (about USD 59,000).
- Four cases remained pending with claimed damages totaling about JPY 18 million (about USD 120,000). The probable settlement value for these pending cases was estimated at about JPY 7.2 million (about USD 48,000).
- A contingency liability of JPY 7.2 million (about USD 48,000) was recorded as of September 30, 2025.
No director or control person has been involved in legal proceedings reportable under Regulation S-K in the past ten years.

Contingent liability related to outstanding legal matters recorded as JPY 7.2 million (about USD 48,000) as of September 30, 2025.
Advertising expenses include sales events, exhibitions, signage, and public relations activities.