Elite Performance Holding Corp

Elite Performance Holding Corp.

Company overview

• Nevada corporation formed in 2018 as a holding company.
• 100% owned subsidiary: Elite Beverage International Corp., the operating subsidiary focused on the BYLT beverage. Elite Beverage was acquired via a stock exchange agreement in February 2018.

Intellectual property

• Owns SmartCarb technology and related patents through Elite Beverage; IP was transferred to Elite Performance Holding via a 2021 agreement (400,000 shares issued, valuation $20,000).
• Patents: US Patent No. 11,103,522 (issued Aug 31, 2021) and Patent-pending Dual Phase SmartCarb System No. 19,724,101.

Product and technology

• BYLT® (Beyond Your Limit Training) sports beverage: a functional beverage formulated for hydration, muscle repair, fat oxidation support, and recovery.
• SmartCarb® technology: combines Palatinose™ (slow-release carbohydrate) with branched-chain amino acids (BCAAs) in a 2:1:1 ratio to provide sustained energy, endurance support, and recovery aid.
• Key ingredients:
  • Palatinose™
  • BCAAs (L-Leucine, L-Isoleucine, L-Valine) in 2:1:1 ratio
  • Senactive® (Rosa roxburghii and Panax notoginseng extracts)
  • Betaine Anhydrous
  • HydroMax™ (vegetable glycerol for hydration)
  • Electrolytes
• Product positioning: designed to combine hydration, performance, and recovery without sugar crashes or caffeine jitters; claims supported by safety certifications.
• Flavors and testing:
  • 2020: 4 flavors introduced
  • 2022: 3 additional flavors added
  • Potential flavor offerings: Blue Raspberry, Tropical Punch, Lemon Lime, Watermelon, Grape, Orange, Fruit Punch
• Variant and packaging focus: ready-to-drink (RTD) multi-ingredient sports beverage.

Market, marketing, and distribution

• Branding-driven marketing strategy aimed at associating the product with health, innovation, and quality.
• Distribution:
  • Engaged GBS Growth Partners for nationwide sales and distribution execution.
  • GBS leadership includes former Coca-Cola, PepsiCo, and Dr. Pepper executives.
  • Initial rollout planned for Florida and California, with expansion to Texas and eventual national distribution.
• Sales and operations:
  • Dedicated sales team composed of beverage industry professionals; current engagement is contractor-based with plans to transition to full-time staff.
  • Test marketing conducted in California, Florida, Texas, and New York across retail stores, sporting events, and fitness expos.

Manufacturing, compliance, and certifications

• Materials and packaging sourced from manufacturers in Dallas, TX and Dade City, FL.
• Quality and compliance:
  • NSF certification (recent health & safety audit passed)
  • SQF Level III certification
  • Good Manufacturing Practice (GMP) compliance
  • FDA-registered food/beverage facility
  • HEPA filtration in filling and blending rooms
• Capabilities include production of organic and Kosher products.

Financial snapshot (as of December 31, 2025)

• Liquidity and debt:
  • Limited cash on hand
  • Approximately $1,275,217 in convertible debt outstanding
• Equity and balance sheet:
  • Stockholders’ deficit of approximately $12,381,374
• Selected balances:
  • Accounts receivable, net: $0
  • Research and development expense in 2025: $0

Public market status and governance

• Common stock had no trading symbol and was not quoted on any exchange; the company was seeking market-maker sponsorship to obtain a trading symbol and a quote on OTC Markets. The risk disclosures reference potential penny stock regulation if/when quoted.
• Governance: CEO Joey Firestone holds substantial influence through ownership of 10,000,000 Series A preferred shares with super voting rights, enabling control over most corporate matters.

Management and personnel

• Key executives: CEO/Director Joey Firestone; COO David Sandler.
• Sales team of beverage professionals in place with plans for staff expansion.

Assets and operations

• Physical assets:
  • Three leased delivery cargo vans for distribution (leases initiated May 6, 2022; deposits totaled $19,000; vans have purchase options at lease end).
  • Office space leased by the CEO for operations (monthly arrangement).
• Expansion plans:
  • Preliminary discussions to lease a larger warehouse; expansion contingent on raising additional capital.

Business focus

• The company positions itself as a holding company focused on niche, first-to-market products in the nutritional and sports beverage industries, with BYLT® and SmartCarb® technology at the center of its strategy.
• The company reports substantial doubt about its ability to continue as a going concern due to losses, limited cash, and the stockholders’ deficit.