Company Summary – Elite Performance Holding Corp.

Business Overview

• Type: Holding company focused on the health, nutrition, and sports performance industries.
• Core Focus: Acquisition and development of companies with niche, innovative, proprietary nutritional and dietary fitness enhancement products. Key markets include sports performance, weight loss, nutritional supplements, functional beverages, and energy markets.

Key Subsidiary

• Elite Beverage International Corp:
  • Formed: November 29, 2017
  • Product: Produces BYLT® (Beyond Your Limit Training) sports drink
  • Product Type: Functional sports beverage that combines hydration, muscle repair, fat oxidation, and recovery benefits.
  • Unique Feature: First to market in its category, designed to replace multiple supplements with a single, scientifically dosed beverage.
  • Technology: Owns patent-pending SmartCarb® (US Patent No. 11,103,522), a slow-release carbohydrate blend (Palatinose™ and BCAAs) aiding endurance, glucose stability, and recovery.

Operations & Market Strategy

• Market Environment: The functional beverage industry is highly competitive with low barriers to entry. Competitors have greater resources and brand recognition.
• Target Market: Consumers interested in health, fitness, and active lifestyles, with initial focus on retail distribution in Florida, California, Texas, and nationwide expansion.
• Distribution & Marketing: Testing began in California, Florida, Texas, and New York through retail stores, sports events, and expos. Re-engaged post-COVID-19 with experienced beverage sales teams, branding, and delivery vans.
• Market Trends Favorable: Growing demand for better-for-you products in a $32 billion global sports/functional beverage industry projected to grow further.

Financial Data

• Revenue (2024): $681
• Revenue (2023): $42,569
• Net Loss (2024): $2,393,856
• Net Loss (2023): $1,447,769
• Customer Base (2024): 6 customers accounted for 100% of receivables; 1 customer contributed 90%.
• Employees: The company has no information on the number of employees; management team includes the CEO Joey Firestone and COO David Sandler.

Financial Position

• As of December 31, 2024:
  • Assets: $119,659
  • Total Liabilities: $2,874,583
  • Stockholders' Equity: -$2,754,924 (deficit)
• Cash: No cash on hand as of December 31, 2024 (cash at year-end: $0).
• Outstanding Debt: Approximately $1,272,216 in convertible notes payable.

Key Products & Technologies

• BYLT® Sports Drink: Combines hydration, endurance, fat burning, and recovery.
• SmartCarb® Technology: Patent-protected slow-release carb blending with BCAAs.
• Other Ingredients: Senactive® (natural anti-inflammatory), Betaine Anhydrous (performance enhancer), HydroMax™ (hydration), and electrolytes.

Market & Competition

• Competes in a $70 billion+ global sports and nutritional beverage industry.
• Differentiates as a first-to-market, science-backed functional beverage.
• Anticipates growth aligned with consumer health trends and active lifestyles, aiming to expand into national distribution.

Summary: Elite Performance Holding Corp. is a holding company that owns Elite Beverage International, which produces BYLT®, a proprietary, scientifically formulated functional sports beverage. The company owns patented SmartCarb® technology aimed at enhancing athletic performance by combining hydration, muscle repair, fat oxidation, and recovery benefits into a single product. Current revenue is minimal, with significant net losses, and the company is focused on expanding distribution, building its brand, and increasing sales amidst a highly competitive industry environment.