DECKERS OUTDOOR CORP

Deckers Outdoor Corporation

Core business

• Global designer, marketer, and distributor of footwear, apparel, and accessories for everyday casual lifestyle and high-performance activities.
• Primarily markets products under three proprietary brands: HOKA, UGG, and Teva.
• Brands compete across fashion, casual lifestyle, performance, running, and outdoor markets.
• Products are manufactured by independent third-party contractors.

Brands and portfolio

• HOKA: Premium, year-round performance footwear with enhanced cushioning and inherent stability. Expanded into apparel and accessories, with a strong presence in run and outdoor segments and growth in global wholesale and direct-to-consumer channels.
• UGG: Iconic fashion lifestyle brand known for comfort, softness, warmth, and consumer appeal year-round. Strong direct-to-consumer and wholesale presence.
• Teva: Focused on outdoor pursuits with footwear including sandals, shoes, and boots.
• Other brands (reportable segment): Primarily Teva, plus Koolaburra by UGG and AHNU (brands being phased out during FY2026). Sanuk was part of this segment and was sold in FY2025.

Reportable operating segments and recent actions

• Three reportable segments: HOKA, UGG, and Other brands.
• Koolaburra: Phase-out of standalone operations completed by end of FY2025; Koolaburra.com closed; wholesale phase-out completed in Q3–Q4 FY2026.
• AHNU: Phase-out of standalone operations began in Q2 FY2026; Ahnu.com closed October 1, 2025; wholesale phase-out completed in Q3–Q4 FY2026.
• Sanuk: Sold in Q2 FY2025; subsequent periods reflect Sanuk results only through the sale date.
• Exit costs or obligations related to these brand portfolio actions were not material.

Channel distribution

• Wholesale: Products sold through third-party retailers, distributors, and partner retailers. Brand-specific partner channels include specialty outdoor/run retailers and department stores for HOKA; fashion and lifestyle retailers and higher-end partners for UGG; and outdoor retail networks for Teva.
• Direct-to-Consumer (DTC): Company-owned e-commerce websites and retail stores, integrated with wholesale channels to support an omnichannel experience.
• E-commerce: Company-owned websites active in 54 countries as of March 31, 2026.
• Retail stores: Company-owned mono-brand stores for UGG and HOKA and other formats.

Geographic footprint and distribution

• United States: Wholesale and DTC activities supported by distribution centers in Moreno Valley, California, and Mooresville, Indiana; a DC bypass program serves wholesale customers.
• International: Sales through wholly owned subsidiaries and independent distributors, with some markets served via the DTC channel. Distribution uses multiple warehouses and third-party logistics providers (3PLs), and one international 3PL is being transitioned to a new partner.
• As of March 31, 2026, products are distributed globally through wholesale and DTC channels, supported by company-owned stores and an international wholesale network.

Operations and strategic priorities

• All products are produced by independent manufacturers.
• The company focuses on brand differentiation through fashion, performance, authenticity, functionality, quality, and comfort, tailoring products to activities, seasons, and demographic groups.
• Ongoing strategic priorities include brand portfolio optimization, international expansion, and direct-to-consumer growth.

Key data (as of March 31, 2026)

• Company-owned retail stores: 203 total (141 UGG, 62 HOKA), including 105 concept stores and 98 outlets.
• Global e-commerce: Company-owned websites in 54 countries.
• U.S. distribution centers: Moreno Valley, CA, and Mooresville, IN.
• Brand portfolio actions: AHNU and Koolaburra are being phased out; Sanuk was sold in FY2025.