Daktronics designs, manufactures, and sells electronic display systems and integrated solutions for sports, commercial, and transportation applications, providing end-to-end services from design and manufacturing through installation and ongoing support.

# Daktronics

## What the company does
- Designs, manufactures, and sells electronic display systems and related solutions for sports, commercial, and transportation applications.
- Product portfolio ranges from small scoreboards and electronic displays to large-scale video display systems deployed in stadiums, arenas, commercial facilities, and other public venues.
- Systems integrate display hardware with control, timing, and audio systems to present real-time data, graphics, animation, and video.

## Products, solutions, and services
- Standard display products as well as custom-designed and integrated systems.
- Vertical integration across the lifecycle: marketing and sales; engineering, product design, and development; manufacturing; installation; and ongoing customer support.
- Services include technical support, professional services, and software solutions that enable customers to operate and manage their display systems.

## Business model and lifecycle
- Vertically integrated business model supporting customers from initial system design and installation through long-term maintenance, upgrades, and replacement cycles.

## Corporate history and reach
- Founded in 1968 in Brookings, South Dakota.
- Became a publicly traded company in 1994.
- Operates globally with manufacturing, sales, and service capabilities across multiple geographic regions and end markets.
- Global workforce: 2,693 employees.
- Headquarters: 201 Daktronics Dr., Brookings, SD 57006; Telephone: 605-692-0200.
- Website: https://www.daktronics.com

## Investor information and filings
- Files annual, quarterly, and current reports, proxy statements, and other information with the SEC under the Exchange Act.
- Provides, free of charge on the Investor Relations section of its website, Form 10-K, Form 10-Q, Form 8-K, Forms 3/4/5 for directors and executive officers, and amendments.
- Reports and other information filed with the SEC are available online shortly after filing or furnishing to the SEC.
- Information on the website is not deemed incorporated by reference into the Form 10-K.

## Segments and markets
- Five business segments: four domestic business units and an International business unit.
- Domestic units: Commercial; Live Events; High School Park and Recreation; and Transportation.
- Domestic units cover the United States and Canada.
- Financial information for these segments is reported in the Form 10-K.

Daktronics, Inc. is an industry leader in designing, manufacturing, marketing, and servicing electronic display systems for various sectors including sports, commercial, and transportation.

# Company Overview: Daktronics, Inc.

## Core Business Activities
- **Industry Leader** in designing, manufacturing, marketing, and servicing electronic display systems.
- Specializes in:
  - **Electronic Scoreboards**
  - **Programmable Display Systems**
  - **Large Screen Video Displays** for:
    - Sports venues
    - Commercial spaces
    - Transportation environments

## Products
- **Standard displays** including small scoreboards and electronic message signs
- **Custom-designed integrated systems** combining multiple display types and controls
- Content capabilities:
  - Real-time data
  - Graphics
  - Animation
  - Video

## Capabilities & Operations
- **Design, market, manufacture, install, and service** complete integrated systems
- **Activities include:**
  - Marketing & sales (direct and reseller channels worldwide)
  - Engineering & product development
  - Manufacturing (primarily in the U.S., with facilities in China and Ireland)
  - Technical contracting for custom installations
  - Professional services (event support, content creation, training)
  - Customer support & service (warranty, parts repair, on-site support)

## Market Vertical Segments
- **Five reportable segments:**
  1. **Commercial** (including spectacular advertising and digital signage)
  2. **Live Events** (stadiums, arenas, sports facilities)
  3. **High School Parks & Recreation** (scoreboards, video displays in schools, parks)
  4. **Transportation** (mass transit station and roadway message signs)
  5. **International** (markets outside North America, notably Europe, Middle East, Africa, Latin America)

## Customers & Market
- Over **49 million shares** of common stock outstanding as of June 9, 2025
- **Approximately 802 stockholders of record** as of June 9, 2025
- **Diverse global customer base:**
  - Local businesses
  - Out-of-home advertising companies
  - Government agencies
  - Schools, colleges, universities
  - Professional sports arenas

## Revenue & Financial Performance
- **Fiscal Year 2025 Revenue:** approximately **$756.5 million** (down 7.5% from FY 2024)
- **Net Loss (FY 2025):** **$10.1 million** (compared to net income of $34.6 million in FY 2024)
- **Gross Profit FY 2025:** **$195.5 million** (25.8% of net sales)
- **Total Operating Expenses FY 2025:** **$162.4 million**
- **Operating Income:** **$33.1 million** (4.4% of net sales)

## Employees
- **Total employees globally:** approximately **2,702**
  - Locations: U.S. (South Dakota, Minnesota), Ireland, China
- Breakdown:
  - Manufacturing: **996**
  - Sales & Marketing: **480**
  - Customer Service: **565**
  - Engineering: **405**
  - Administrative & Others: **256**

## Business Growth & Strategic Focus
- Formed a **Business Transformation Office (BTO)** in fiscal 2025
- Focus on **digital transformation**, **cost efficiencies**, and **market expansion**
- Invested approximately **$6.8 million** in transformation efforts in FY 2025
- Aims for **above-market growth**, with targeted operating margins of **10-12%** and return on capital **17-20%**

## Summary
- Daktronics designs and manufactures large-scale electronic displays mainly for sports, commercial, and transportation applications.
- Serves a broad, diverse customer base worldwide, with a focus on technological innovation, customized solutions, and market expansion.  
- In FY 2025, generated around $756.5 million in revenue and reported a net loss, with a global workforce of around 2,700+ employees.

Daktronics, Inc. is a leading designer and manufacturer of electronic display systems for sporting, commercial, and transportation applications.

# Daktronics, Inc.

Daktronics, Inc. designs and manufactures electronic display systems for sporting, commercial, and transportation applications. The company specializes in integrated electronic display technology and provides control systems, timing, sound systems, and professional services.

## Key products and services

- Electronic scoreboards: custom and standard scoreboards for various sports, including timing systems.  
- Programmable display systems: full-color LED displays for commercial advertising and event display.  
- Large screen video displays: used in stadiums, halls, and other venues for real-time data and video.  
- Transportation displays: intelligent transportation systems (ITS) dynamic messaging signs for traffic management.  
- Audio systems: integrated sound solutions for sports and live event venues.  
- Software solutions: control and management software, including the Venus® Control Suite and Show Control Suite.

## Business segments

Daktronics operates through five principal business segments:
1. Commercial  
2. Live Events  
3. High School Park and Recreation  
4. Transportation  
5. International

## Financial performance (fiscal year ended April 27, 2024)

- Revenue: $818.1 million  
- Gross profit: $222.4 million  
- Net income: $34.6 million  
- Diluted earnings per share: $0.74

## Operational scale

- Year-over-year revenue growth: 8.5% increase from $754.2 million in the previous fiscal year.  
- Employees: approximately 2,831 globally as of April 27, 2024.  
- Manufacturing facilities: operations in the U.S., China, and Ireland.  
- Customers: governmental agencies, corporations, schools, universities, and professional sports teams; no single customer accounts for 10% or more of total sales.

## Competitive position

Daktronics is recognized as a technical leader in the display industry and uses its extensive experience and ongoing innovation to deliver high-quality display solutions. The company adapts to industry changes and new technologies and maintains a focus on customer satisfaction and long-term relationships.

Daktronics combines a broad product line, international operations, and steady financial performance to serve a diverse set of customers across multiple markets.

DAKTRONICS INC /SD/

10-K / June 24, 2026

10-K / June 25, 2025

10-K / June 26, 2024

10-K / June 24, 2026

Daktronics

What the company does

Products, solutions, and services

Business model and lifecycle

Corporate history and reach

Investor information and filings

Segments and markets