CROWN CRAFTS INC

Crown Crafts, Inc.

Overview

Crown Crafts operates in the infant, toddler and juvenile products segment of the consumer products industry through its wholly owned subsidiaries NoJo Baby & Kids, Inc. (NoJo) and Sassy Baby, Inc. (Sassy). The company offers a broad range of infant, toddler and juvenile items, including bedding, bibs, toys, plush, dolls, diaper bags, disposables, feeding products and related nursery/toddler accessories and room décor. Products are marketed under company trademarks, licensed brands and private label arrangements.

Product categories

• Developmental toys, dolls and plush
• Reusable and disposable bibs
• Infant and toddler bedding
• Diaper bags
• Blankets and swaddle blankets
• Nursery and toddler accessories, room décor
• Burp cloths
• Reusable and disposable placemats
• Feeding and care items
• Other soft goods for infants and toddlers

Intellectual property and licensing

• Trademarks: Sassy®, Manhattan Toy®, NoJo®, Baby Boom® and Neat Solutions®.
• The company also uses copyrights and design patents on various designs.
• Licensed products represented 52% of gross sales in fiscal 2026; Disney-related licenses accounted for 23% of gross sales in 2026.
• The Disney license expires December 31, 2027 and covers U.S./Canada activities in infant/toddler bedding, diaper bags, infant feeding and bath, and bibs/disposables in U.S./Canada/Japan.
• Licensing arrangements commonly have initial terms of one to three years and may be renewed.

Customers and sales mix

• Walmart Inc.: 40% of gross sales in 2026 (47% in 2025).
• Amazon.com, Inc.: 17% of gross sales in 2026 (19% in 2025).
• Walmart and Amazon together represented 57% of gross sales in 2026.
• International sales: 9% of total gross sales in 2026 (8% in 2025).
• Products marketed under the company’s own trademarks accounted for 41% of gross sales in 2026 (39% in 2025).

Employees and workforce

• 149 employees as of March 29, 2026.
• All employees are full-time; none are represented by a labor union or covered by a collective bargaining agreement.

Locations and facilities

Principal leased properties (as of June 10, 2026):

• Gonzales, Louisiana — Corporate office: 8,640 sq ft
• Compton, California — Offices, warehouse and distribution center: 157,400 sq ft
• Minneapolis, Minnesota — Product design and sales office: 16,837 sq ft
• Eden Valley, Minnesota — Warehouse and distribution center: 128,074 sq ft
• Grand Rapids, Michigan — Product design office: 9,100 sq ft
• Florham Park, New Jersey — Product design office: 2,048 sq ft
• Shanghai, People’s Republic of China — Office: 1,912 sq ft

Some employees work remotely without company-provided office space.

Sourcing, manufacturing and supply chain

• Most products are supplied by foreign contract manufacturers, with the largest concentration in China.
• Sourcing decisions consider quality, delivery timeliness, price, ocean freight and duties.
• Management and quality assurance personnel regularly visit third-party facilities to monitor quality, labor practices and social/environmental standards.
• The company maintains foreign offices in Shanghai and Shenzhen to coordinate production, purchases and shipments, develop vendor relationships, and oversee social compliance and quality control.
• Domestic warehousing and distribution operate from Compton, CA and Eden Valley, MN; international warehousing/distribution is supported by third-party logistics providers in Belgium, Shanghai and the United Kingdom.
• Tariffs on imports from China have created cost pressures; the company monitors tariff dynamics and potential refunds through CAPE (Consolidated Administration and Processing of Entries) procedures. Tariff and trade policy are material considerations for sourcing costs and pricing.

Design and marketing

• An internal creative team leads product design and styling, supported by external artists and license partners.
• Design work focuses on current lifestyle trends and coordination with licensors for licensed-brand products.

Seasonality and inventory

• Sales do not exhibit significant year-to-year seasonality.
• Sales performance often aligns with new product introductions and changes in store layouts; Lunar New Year can affect procurement and inventory timing.
• Customer returns have historically been less than 1% of gross sales.

Regulatory and other risk considerations

• The company complies with product safety requirements such as CPSIA and related state regulations, and with environmental and safety standards.
• It faces risks from geopolitical events, currency fluctuations, freight costs and global supply chain disruptions.
• There is potential tax exposure and the need to manage minimum royalties associated with licensing agreements.

Select financial highlights

• International sales: 9% of gross sales in 2026 (8% in 2025).
• Licensing: 52% of gross sales in 2026; Disney licensing 23% of gross sales in 2026.
• Company-owned trademarks: 41% of gross sales in 2026 (39% in 2025).
• Major customers: Walmart 40% and Amazon 17% of gross sales in 2026.
• Employees: 149 as of March 29, 2026.