Cracker Barrel Old Country Store, Inc. operates and develops the Cracker Barrel Old Country Store concept, a restaurant and retail chain headquartered in Lebanon, Tennessee.

# Cracker Barrel Old Country Store, Inc.

## Overview
Cracker Barrel Old Country Store, Inc. is principally engaged in the operation and development of the Cracker Barrel Old Country Store concept.

## History and headquarters
Founded in 1969, the company is headquartered in Lebanon, Tennessee.

## Operations
As of September 11, 2026, the company operated 655 Cracker Barrel stores across 43 states.

## Public filings and disclosures
The company maintains a website (crackerbarrel.com) and files periodic reports with the U.S. Securities and Exchange Commission. Website content is not incorporated by reference into SEC filings. Public disclosures and SEC filings are available on the company’s website and at sec.gov.

Cracker Barrel Old Country Store, Inc. operates a restaurant and retail concept known for home-style country cooking and a diverse selection of unique gift items across 658 locations in 44 states.

# Cracker Barrel Old Country Store, Inc. Overview

## Company Description
Cracker Barrel Old Country Store, Inc. operates a restaurant and retail concept that combines a full-service dining experience with a diverse retail environment. The company is known for its home-style country cooking and a wide variety of unique gift items and home décor.

### History and Operations
- **Founded**: 1969
- **Headquarters**: Lebanon, Tennessee
- **Website**: [crackerbarrel.com](http://crackerbarrel.com)

As of **September 13, 2024**:  
- **Cracker Barrel Stores**: 658 locations across 44 states (operated directly, no franchised stores).  
- **Maple Street Biscuit Company Stores**: 68 locations in 10 states.  
- **Employees**: Approximately **77,600** people, with 3,385 in-store management roles.

## Business Model
### Format and Experience
- Each **Cracker Barrel store** features a trademarked rustic design with a gift shop combined with a full-service restaurant.
- The layout typically allocates about **20%** of space to gift shop merchandise while the remaining **80%** is dedicated to the restaurant area.
- Guest experience is enhanced by inviting spaces decorated with country store memorabilia and decorative items, including **signature rocking chairs** on the porch.

### Restaurant Offerings
- Approximately **80%** of total revenue (2024) is generated from restaurant sales.
- Average check per guest in **2024**: **$14.05** (5.1% increase from the previous year).
- Menu Highlights:
  - **Breakfast**: Served all day, includes options from **$6.99 to $20.99**.
  - **Lunch and Dinner**: Ranges from **$5.19 to $25.19**.
  - Popular items include chicken, dumplings, meatloaf, and country-fried steak.
- Dine-in, takeout, and delivery services offered.

### Revenue and Sales Metrics
- Average weekly guests served per Cracker Barrel store in **2024**: **5,500**.
- **Sales Breakdown** (2024):
  - Breakfast: **25%** of daily sales
  - Lunch: **37%** of daily sales
  - Dinner: **38%** of daily sales
- Retail sales generate significant margins, with a focus on country-themed products, apparel, and food items.

### Retail Offerings
- The gift shops contain a variety of items, including:
  - **Apparel and Accessories (32%)**
  - **Food Products (18%)**
  - **Home Décor (14%)**
  - **Toys (13%)**
  - **Media (7%)**
- Retail sales amounted to approximately **$515 per square foot** in 2024.

## Financial Performance (2024)
- **Total Revenue**: Approximately $ \text{Exact figure not provided; typically reported in 10-K filings} $
- **Income**: Net income figures are not specified; however, growth metrics like average check and sales percentages indicate a trend towards increasing profitability and revenue stability.

## Strategic Initiatives
In 2024, Cracker Barrel initiated a **strategic transformation plan** focused on:
- Redefining the brand
- Enhancing guest experience
- Increasing profitability through improved menu offerings and store designs.
- Initiatives include store remodel programs and the launch of a loyalty program to increase customer engagement.

## Customer Engagement
- Store management emphasizes the importance of employee training for customer service excellence, reflecting the company mission of "Pleasing People."
- Continuous monitoring of guest satisfaction and store performance through feedback systems.

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This overview provides insights into Cracker Barrel's operational strategy, revenue sources, customer engagement practices, and positions the company as a strong player in the restaurant and retail industry.

CRACKER BARREL OLD COUNTRY STORE, INC

10-K / September 25, 2026

10-K / September 27, 2024

10-K / September 25, 2026

Cracker Barrel Old Country Store, Inc.

Overview

History and headquarters

Operations

Public filings and disclosures