CPI Card Group Inc.

Overview

CPI Card Group Inc. is a payments technology company that provides physical and digital payment solutions for U.S. financial institutions, processors, fintechs, prepaid program managers, and related clients. The company positions itself as a leader in the U.S. payment card solutions market, with strengths in debit and credit card production, personalization, and SaaS-based instant issuance. It is also a market leader in producing Prepaid Debit Cards and related secure packaging solutions. CPI emphasizes customer service, quality, innovation, and end-to-end card solutions that integrate with customers’ operations and data security requirements.

Business model and core offerings

• End-to-end card solutions: production, personalization, and fulfillment of physical and digital payment cards while maintaining card network security requirements.
• Services include secure data handling and integration with customers’ branding and marketing initiatives.
• Primary revenue drivers come from production and related services for secure debit and credit cards issued on major networks, including Prepaid Debit Cards.

Reportable segments

• Debit and Credit: production of secure debit and credit cards, personalization, instant issuance (on-demand at customer locations), and digital payment solutions such as push provisioning for mobile wallets.
• Prepaid Debit: secure packaging solutions, Prepaid Debit Cards, and integrated prepaid card services for prepaid program managers in the U.S.
• Other: primarily corporate expenses.

Customer base and market position

• Serves thousands of customers through direct and indirect sales channels.
• Maintains long-standing relationships with top customers.
• Plays an integral role in many customers’ card programs by combining design, production, and end-to-end solutions within customers’ operations.

Geographic and market context

• Focused on the U.S. payment card solutions market.
• Market dynamics include growth in cards-in-circulation and recurring revenue from card reissuance due to expiration, rebranding, and card replacement.

Technology and capabilities

• Instant issuance: SaaS-based platform for on-site, instant personalization of debit and credit cards.
• Digital capabilities: push provisioning for mobile wallets and other digital card solutions.
• Secure data handling and secure links for transferring sensitive cardholder information.