Citi Trends, Inc. is an off-price value retailer focused on offering trendy and culturally relevant fashion and home goods primarily for African American families in the U.S.


# Citi Trends, Inc. Overview

## Company Profile
- **Name:** Citi Trends, Inc.
- **Type:** Off-price value retailer
- **Founded:** Not specified in the provided document
- **Headquarters:** Savannah, Georgia, USA

## Business Model
Citi Trends specializes in providing trendy and culturally relevant fashion, home goods, and accessories, primarily targeted towards African American families in the United States. The company operates as an off-price retailer, offering exceptional value and a unique shopping experience.

## Product Offerings
Citi Trends offers a diverse range of products categorized into six main divisions:
1. **Womens:** Apparel for juniors, missy, and plus sizes, including sportswear, outerwear, and essentials.
2. **Kids:** A wide range of clothing for boys and girls, including basics, fashion items, and uniforms.
3. **Accessories & Beauty:** Handbags, luggage, jewelry, and beauty products.
4. **Home & Lifestyle:** Home goods, decorative items, and miscellaneous products like tech and food.
5. **Footwear:** Casual and dress footwear for men, women, and children.
6. **Mens:** Apparel for men, including sportswear and outerwear.

### Revenue Breakdown (Fiscal Year 2024)
- **Womens:** 27%
- **Kids:** 23%
- **Accessories & Beauty:** 17%
- **Mens:** 17%
- **Home & Lifestyle:** 10%
- **Footwear:** 6%

## Customers
- **Customer Base:** Primarily targets African American families.
- **Foot Traffic:** Research indicates that about one-third of the customer base visits stores weekly or bi-weekly, with annual incomes ranging from $50k to $150k.

## Locations and Store Operations
- **Number of Stores:** 591 (as of February 1, 2025)
- **States Operated:** 33
- **Average Store Size:** Approximately 11,000 square feet
- **Store Format:** Typically located in outdoor community shopping centers.
- **Employees:** Approximately 4,600 employees, with a majority being African American or multicultural and a high percentage of female management.

## Financial Performance
- **Stock Price Volatility:** The stock is subject to fluctuations influenced by market conditions, competitor performance, and other external factors.
- **Profitability and Revenue:** Specific revenue figures and income are not provided, but the company notes a focus on strong financial performance and cash generation to support growth strategies and returns to shareholders.

## Distribution and Supply Chain
- **Distribution Centers:** Two main centers located in Darlington, South Carolina, and Roland, Oklahoma.
- **Shipping Partnerships:** Relies on third-party delivery partners and utilizes a vendor direct-to-store shipping program.

## Marketing and Brand Strategy
- **Marketing Channels:** Organic efforts through emails and social media, along with paid advertising (radio, digital ads, influencers).
- **Competitive Advantage:** Focus on culturally relevant fashion and everyday low prices, creating a distinctive niche in the retail market that appeals to their core demographic.

## Employment and Corporate Culture
- **Diversity and Inclusion:** 91% of store associates are African American or multicultural; over 90% of management positions are held by women.
- **Corporate Values:** Emphasizes respect, customer service, and community involvement as core to its business philosophy.

## Conclusion
Citi Trends positions itself as a culturally attuned off-price retailer focused on delivering value to African American families, leveraging a well-curated selection of trendy and relevant products to foster customer loyalty and encourage frequent shopping visits.


Citi Trends, Inc. is a specialty value retailer offering fashionable apparel, accessories, and home trends for African American and multicultural families in the U.S.

## Citi Trends, Inc. Overview

### Company Description
Citi Trends, Inc. is a leading specialty value retailer primarily focused on apparel, accessories, and home trends for African American and multicultural families in the United States. The company aims to deliver high-quality, fashionable merchandise at everyday low prices, fostering deep customer loyalty and high shopping frequency within underserved neighborhoods.

### Business Operations
- **Store Count**: As of February 3, 2024, Citi Trends operates **602 stores** across **33 states** in the U.S.
- **Store Size**: The stores average approximately **11,000 square feet** of selling space and are typically located in outdoor community shopping centers to enhance accessibility for its primarily lower-income customer base.
  
### Target Market
- **Customer Demographics**: Citi Trends focuses on value-conscious customers, particularly African American and multicultural families, with an average annual household income of about **$38,000**.
- **Product Offerings**: The company offers a diverse range of categories including:
  - Ladies' apparel (27% of net sales)
  - Kids' clothing (23% of net sales)
  - Accessories & beauty products (17% of net sales)
  - Men's apparel (17% of net sales)
  - Home & lifestyle products (9% of net sales)
  - Footwear (7% of net sales)

### Employment
- **Employee Count**: As of February 3, 2024, the company employs approximately:
  - **2,700 full-time employees**
  - **2,100 part-time employees**
  - A significant portion of the workforce (90% of store associates) is African American or multicultural, and over **91% of store management positions** are held by women.

### Financials
- **Revenue**: Specific revenue figures are not detailed in the summary but the company is publicly traded and files reports with the SEC, allowing investors to track financial performance.
- **Income**: Likewise, while exact income numbers aren't provided, the company’s financial health hinges on its ability to attract customers, manage inventory efficiently, and operate profitable stores.

### Business Model and Strategy
- **Value Proposition**: Citi Trends emphasizes providing superior value by maintaining a high-quality yet affordable merchandise offering that drives customer loyalty.
- **Store Experience**: The stores create an exciting and inviting shopping environment designed to cater to the entire family, often featuring friendly customer service and an inclusive atmosphere.
- **Supply Chain**: The company relies on flexible and diverse sourcing relationships to offer trendy products without relying heavily on promotions, favoring new arrivals in stores.

### Growth Goals
- **Expansion**: Citi Trends aims to expand its footprint to approximately **1,000 locations** in the future, indicating a potential growth of around **65%** from its current number of stores.

### Community Engagement
- **Social Initiatives**: Citi Trends is involved with initiatives aimed at enhancing diversity, inclusion, and sustainability within the communities it serves, showcasing a commitment to corporate social responsibility.

In summary, Citi Trends operates as a specialty retailer offering fashionable and affordable products aimed primarily at African American and multicultural families, with a commitment to community engagement and social responsibility.

Citi Trends Inc

10-K / April 16, 2025

10-K / April 18, 2024

10-K / April 16, 2025

Citi Trends, Inc. Overview

Company Profile

Business Model

Product Offerings

Revenue Breakdown (Fiscal Year 2024)

Customers

Locations and Store Operations

Financial Performance

Distribution and Supply Chain

Marketing and Brand Strategy

Employment and Corporate Culture

Conclusion