21 February 2026
Disclaimer: This is a simplified summary of a public company filing. See full disclaimer here.
CARVANA CO.
CIK: 1690820•1 Annual Report•Latest: 2026-02-18
10-K / February 18, 2026
Carvana Co.
Core business
- Leading e-commerce platform for buying and selling used cars, operating a vertically integrated model that combines an online shopping experience with an in-house logistics and reconditioning network.
- Controls vehicle acquisition, inspection and reconditioning, inventory management, online merchandising, financing, and delivery/pickup logistics, including car vending machines and home delivery.
Scale and reach
- Nationwide logistics network serving over 80% of the U.S. population as of December 31, 2025.
- Operates 39 car vending machines across the United States.
- National pooled inventory available on the website — over 75,000 units as of December 31, 2025.
- Reconditioning capacity capable of handling approximately 1.5 million vehicles per year at full utilization.
- Since 2012, Carvana has sold 2.8 million retail vehicles.
Growth and acquisitions
- In 2022, acquired ADESA US Auction, LLC, adding 56 locations and expanding reconditioning capacity and inventory proximity to customers.
- As of December 31, 2025, 16 ADESA auction sites have been built out to provide in-house IRC capabilities; remaining ADESA sites continue to support growth.
Financial and performance
- Total revenue (cumulative) through December 31, 2025: $84.1 billion (revenue since inception in 2012).
- Vehicles sold: 2.8 million retail vehicles sold through December 31, 2025.
- Employee base: over 23,100 full-time and part-time employees as of December 31, 2025.
- U.S. used vehicle retail market was about 37 million transactions in 2024 (Cox Automotive); Carvana’s estimated market share in that market was around 1.6% as of December 31, 2025.
- Average customer satisfaction rating of 4.7 out of 5.0 from over 245,000 surveys collected since inception through December 31, 2025.
Offerings and value-added services
- Vehicle service contracts (VSCs) and guaranteed asset protection (GAP) waivers, primarily for financed purchases.
- Auto insurance through an integrated partnership with Root, Inc.
- Financing primarily provided in-house via Carvana’s financing platform, with options for cash or third-party financing.
Product and technology
- Proprietary technology across the end-to-end process, including inventory decision models, reconditioning and parts procurement systems, automated vehicle photography and 360-degree tours, advanced website search and filtering, logistics optimization, automated delivery towers (vending machines), AI-powered customer interactions, and lending technology for financing and securitization.
Branding and customer acquisition
- Growth strategy focused on expanding market presence, optimizing inventory selection, maintaining technology leadership, and building brand awareness through advertising, referrals, and distinctive vending machine installations.
