Byrna Technologies Inc.

What the company does

• Less-lethal self-defense technology company focused on easy-to-use devices and consumables for personal safety, security professionals, and law enforcement/private security customers.
• Designs, manufactures, and sells CO2-powered launchers, projectile rounds (chemical irritants, kinetic, inert), self-defense aerosols, and accessories under the Byrna brand, and professional-grade defensive sprays under the Fox Labs International brand.
• Positions products as non-lethal alternatives to firearms, emphasizing stand-off range (up to about 60 feet or more, depending on platform and projectile) and modular platform expansion through accessories and new projectiles.
• Sells through consumer channels (e-commerce, Side Hustle program, Amazon, 1,300+ retailers) and professional channels (law enforcement, private security) with training programs and a de-escalation focus.

Notable products and platforms

• Handheld and shoulder-fired launchers:
  • Byrna SD (flagship handheld), Byrna LE, Byrna CL (Compact Launcher launched in 2025), Byrna LE PRO (professional grade).
  • Tactical launchers: Byrna TCR (compact rifle) and Byrna M-4 (full-size platform).
• Projectiles and ammunition:
  • Eco-Kinetic (biodegradable), Byrna Max (pepper/tear gas blend), Byrna Pepper (pepper/PAVA blend), Byrna Kinetic (hard-plastic impact rounds), Byrna Pro Training (inert powder).
  • .61-caliber projectiles developed for the CL platform; 12-gauge less-lethal kinetic rounds with fin-stabilized design (powered by primer, not gunpowder).
• Accessories and ancillary products:
  • Premium holsters, optics attachments, magazines, CO2 cartridges, sighting systems, and Byrna Shield ballistic backpack (armor panels and deployment system).
• Brand and channels:
  • Byrna is marketed directly to consumers and professional users; Fox Labs line of professional defenses is sold under the Byrna brand in consumer channels.
  • Marketing includes AI-assisted advertising, influencer networks, broadcast campaigns (Banana campaign in 2024), and traditional media (TV, radio).

Global and corporate footprint

• U.S. manufacturing: Two Fort Wayne, Indiana facilities (30,000 sq ft and 10,000 sq ft) supporting domestic production; a dedicated ammunition production facility in Fort Wayne for faster iteration and quality control.
• South Africa: Manufacturing operations previously in Pretoria were discontinued in 2025; all manufacturing consolidated in the U.S.
• Canada: Byrna Technologies Canada, a wholly owned subsidiary established in 2025 to support regulatory compliance, warehousing, marketing, and sales.
• LATAM: Acquired a 51% stake in Byrna LATAM in January 2023; sold that stake to Fusady S.A. in August 2024 for $1 and executed a separate LATAM Licensing Agreement with Byrna LATAM.

Revenue model and customers

• Revenue mix includes consumer and professional sales; international sales represented 10.0% of total revenue in fiscal 2025 and 8.0% in fiscal 2024.
• International revenue is fulfilled primarily through distribution partners; efforts to expand international sales continue.
• Consumer and retail distribution includes the company e-commerce site, Side Hustle program, Amazon, and more than 1,300 local, regional, and national outdoor and sporting-goods retailers; national retail partnership with Sportsman’s Warehouse; multiple Byrna-branded stores opened in Nevada, Florida, and Texas.
• Recurring consumable revenue is driven by projectiles and CO2 canisters that generate ongoing purchases by Byrna owners.

Intellectual property and compliance

• Portfolio of issued utility and design patents, trademarks, and trade secrets; patent expirations range from 2032 to 2038.
• Two Federal Firearms Licenses acquired in June 2025 (effective June 1, 2025; expiring July 1, 2028) to support regulated firearms-related activities for product development, testing, and compliance.
• Compliance with applicable export controls (EAR and ITAR considerations) and other trade controls; product lines include items regulated differently by states and countries.

R&D and product development

• Primary R&D conducted in Andover, Massachusetts; ongoing development of launcher platforms (SD → LE → CL), new calibers (.61 cal for CL), and high-velocity kinetic rounds.
• Investments in AI-enabled training, simulation, and smart projectile concepts, with emphasis on reliability, concealability, ergonomic improvements, and platform integration.
• CL launch in 2025: ~400 ft/sec muzzle velocity and size reductions of 38% vs. SD and 44% vs. LE; approximately 90% U.S.-sourced components for CL.

People and corporate characteristics

• 159 employees as of February 1, 2026.
• No collective bargaining agreements; leadership transitions include a COO departure announced in January 2026, the CEO’s employment agreement expiring in 2026, and leadership succession planning in progress.

Financial snapshot

• International revenue: 10.0% of total revenue in fiscal 2025; 8.0% in fiscal 2024.
• Accumulated deficit: $47.1 million as of November 30, 2025.
• The company reports it recorded net income for the years ended November 30, 2025 and November 30, 2024.
• Revenue-driving events: CL launch (2025), expansion of Sportsman’s Warehouse distribution (2024), new retail stores, and LATAM arrangement changes in 2024–2025.
• Capital licensing and manufacturing: Acquisition of two FFLs (2025) and consolidation of manufacturing to the Fort Wayne facilities.

Key strategic themes

• Growth through product expansion (SD → LE → CL), new calibers and projectiles, expansion into professional/LE markets, and increasing international footprint.
• Omnichannel strategy combining direct-to-consumer, national retailers, dealers, and Byrna-operated stores; growing the consumables ecosystem to drive repeat purchases.
• Brand positioning around safety and de-escalation (Live Safe®) with wide media campaigns and influencer partnerships while navigating platform advertising restrictions for personal-security products.