Bridgeline Digital, Inc.

• Company: Bridgeline Digital, Inc. (Nasdaq: BLIN) — AI‑powered marketing technology company focused on growing online revenue for customers by driving traffic, improving conversion and increasing average order value.

What the company does (products & technology)

• Develops and sells marketing and digital experience software (cloud SaaS and perpetual license / managed‑hosting options) plus implementation and professional services.
• Main product families:
  • HawkSearch (site search, recommendations, personalization; AI / ML driven; keyword & merchandising; Smart Search for image, concept and visual search)
  • Hawk AI suite — nine AI‑powered products including:
    • Smart Search (LLMs + Retrieval Augmented Generation)
    • Concept Search, Image Search, Visual Search
    • Smart Response (Generative AI: Smart Answer, Smart Summary, Smart Facets)
    • Smart Agents (Merchandising Assistant, Search Assistant, Analytics Assistant)
  • Celebros Search (commerce‑oriented semantic search; NLP; available in seven languages)
  • Woorank by Bridgeline (SEO audit tool)
  • Unbound (Digital Experience Platform: content, commerce, marketing, analytics)
  • OrchestraCMS (Salesforce‑native digital experience platform)
  • TruPresence (franchise / multi‑unit web content management and eCommerce)
• Integrations / partner ecosystem: Adobe, BigCommerce, Optimizely, Sitefinity, Shopify, Unilog and others.
• Deployment models: multi‑tenant SaaS (manage‑hosted on Amazon Web Services), dedicated hosting, on‑premises perpetual licenses.

Business model & services

• Revenue streams:
  • Subscription (SaaS licenses, hosting, maintenance / post‑customer support, perpetual license sales): primary revenue stream
  • Services (professional services, implementations, digital strategy, SEO, web development)
• Customer success, retention programs, and partner/channel relationships (platforms and agencies).
• Implementation and managed hosting often sold with software as multi‑element arrangements.

Customers & market

• Active customers: over 2,000.
• Target verticals: associations & foundations; banks & credit unions; eCommerce retailers; franchises & enterprises; health services; industrial distribution & wholesale; manufacturers; technology.
• No single customer represented more than 10% of total revenue in fiscal 2025 or 2024.
• Competitive positioning highlighted: configurable / merchandising‑driven AI vs. “one size fits all” AI vendors; integrated multi‑functional platforms; optional SaaS or dedicated hosting; combined software + development services.

Employees & offices

• Total full‑time employees (as of Sept 30, 2025): approximately 40
  • ~30 based in the United States; remainder primarily in Canada.
• Headquarters: 100 Sylvan Road, Suite G-700, Woburn, Massachusetts.
• Regional offices: Garden City, NY; Rosemont, IL; Atascadero, CA; Perth/Ontario, Canada; Brussels, Belgium.
• Four wholly owned subsidiaries: Bridgeline Digital Pvt. Ltd. (Bangalore, India); Bridgeline Digital Canada, Inc. (Ontario, Canada); Hawk Search, Inc. (Rosemont, IL); Bridgeline Digital Belgium BV (Brussels).

Recent product / market developments

• HawkSearch ranked #1 in the 2025 Gartner® Critical Capabilities Report for the B2B Search Use Case.
• Launched multiple AI enhancements in the fiscal year (Agentic AI, Generative AI, Retrieval Augmented Generation, support for LLMs and smaller foundation models).
• Emphasis on allowing customers to select/fine‑tune foundation models and configure different models for parts of an eCommerce site.

Fiscal 2025 financial highlights (year ended September 30, 2025)

• Total net revenue: $15.383 million (flat vs. $15.358M in FY2024)
  • Subscription revenue: $12.355M (80% of total)
    • SaaS: $10.339M
    • Maintenance: $0.415M
    • Hosting: $1.601M
  • Services revenue: $3.028M (20% of total)
• Revenue mix / product detail:
  • Core products (led by HawkSearch) grew 16% to $8.9M (58% of total revenue) vs. $7.7M in FY2024 (50% of total).
• Gross profit: $10.241M (gross margin 67%)
• Operating expenses (FY2025):
  • Sales & marketing: $4.474M (29% of revenue)
  • General & administrative: $3.149M (20% of revenue)
  • Research & development: $4.024M (26% of revenue)
  • Depreciation & amortization: $0.779M
  • Restructuring & acquisition‑related: $0.242M
• Operating loss: $(2.427)M
• Net loss: $(2.518)M
  • Net loss attributable to common shareholders (after Series C preferred redemption impact): $(2.849)M
  • Basic and diluted net loss per share: $(0.25) (FY2025)
• Adjusted EBITDA (non‑GAAP): $(0.931)M
• Cash & liquidity (as of Sept 30, 2025):
  • Cash and cash equivalents: $1.626M
  • Accounts receivable, net: $1.542M
  • Deferred revenue: $2.262M
  • Long‑term debt, net of current portion: $0.170M
  • Warrant liabilities: $0.102M
  • Accumulated deficit: $(94.056)M
• R&D spend: ~$4.0M (26% of revenue) in FY2025 (FY2024: $4.2M / 27%)
• Average daily trading volume: ~99,000 shares/day in fiscal 2025 (compared with ~41,000/day in fiscal 2024).

Other corporate & capital‑markets facts

• Common shares outstanding: 12,224,399 (as of Dec 16, 2025)
• Market value of non‑affiliate common equity (March 28, 2025): ~$17.4 million (based on $1.47 closing price)
• No patents; owns trademarks and trade secrets.
• Public filings available on www.sec.gov and the company’s investor relations site.

Sources: Bridgeline Digital, Inc. Annual Report on Form 10‑K for the fiscal year ended September 30, 2025 (provided excerpt).