Braze

Company and mission

Braze is a customer engagement platform that enables brands to deliver cross-channel, real-time, personalized interactions. The platform focuses on first-party data activation, composable intelligence (models, agents, operators), and orchestration across channels to create engaging customer experiences.

What Braze offers

Platform

• Braze Platform and Braze Data Platform provide an end-to-end solution for customer engagement with AI integrations across layers (BrazeAI: Decisioning Studio, Operator, Agent Console, Liquid Assistant, etc.).
• Canvas: no-code journey orchestration for multi-channel campaigns with A/B and multivariate testing and variant optimization.
• Catalogs: stores relational and tabular data for segmentation and personalization; integrates with Braze Cloud Data Ingestion.
• Segmentation and insights: real-time segments and segment insights.
• Channels and messaging: email, SMS/MMS/RCS, WhatsApp, LINE, webhooks, in-product messages (in-app, Content Cards, Banners, Landing Pages), push notifications, feature flags, landing pages, and more.
• Out-of-product messaging and integrations: WhatsApp and LINE, ad network integrations via Braze Audience Sync, and connectors to data warehouses, analytics, and SaaS apps.

Braze AI capabilities

• Decisioning Studio, Agent Console, Operator, Liquid Assistant and AI Copywriter.
• AI content generation and QA, personalized variants, item recommendations, predictive audiences.
• MCP Server (Model Context Protocol) for AI agents to access Braze data and tools.

Data platform and integrations

• SDKs and REST API.
• Data ingestion and integration with data warehouses, data transformations.
• Currents data exports to partners and cloud providers (Azure, AWS, Google Cloud, Segment, Amplitude, Mixpanel, Snowflake Data Sharing).

Security and governance

• Role-based access control (RBAC), Braze Teams, single sign-on (SSO) integration, audit logs, change logs, and security controls.
• Designed with data privacy and security obligations in mind.

Scale and customers

• Approximately 2,609 customers worldwide (as of January 31, 2026).
• Customers in over 70 countries.
• Operational footprint across North America, Europe, and the Asia-Pacific region with local data centers in the United States, Europe, and the Asia-Pacific region.

Financials (fiscal years ended January 31)

• Revenue: $738.2 million (FY2026); $593.4 million (FY2025).
• Net loss: $130.8 million (FY2026); $104.0 million (FY2025); $130.4 million (FY2024).
• Accumulated deficits: $718.1 million (as of January 31, 2026); $586.8 million (as of January 31, 2025).
• Full-time employees: 1,988 (as of January 31, 2026).
• Acquisition: OfferFit, Inc. acquired in June 2025.

Intellectual property

• Patents: 29 patents granted; 4 U.S. patent applications pending (as of January 31, 2026).
• Trademarks: 11 registered trademarks in the United States; 93 registered trademarks across non-U.S. jurisdictions (as of January 31, 2026).

Business model and markets

• Revenue primarily from subscriptions to the Braze platform.
• Global reach with an emphasis on cross-channel, real-time engagement and AI-driven personalization.
• Serves enterprise-scale brands and pursues a land-and-expand strategy through channel additions, new products, and expansion within existing customers.

Key growth and capabilities

• Composable intelligence: AI-embedded platform architecture across data, insights, orchestration, and relevance.
• Real-time data processing: enterprise-grade streaming architecture for moment-to-moment interactions.
• Cross-channel orchestration: unified toolset (Canvas, Campaigns, Content Cards, Landing Pages, Feature Flags) for multi-channel journeys.
• Broad integrations: deep data platform integrations, partner ecosystem (Braze Alloys), and data export/import options (Currents, Snowflake sharing).
• AI-enabled product lines: Decisioning Studio, Operator, Agent Console, AI content generation and QA, and personalized recommendations.