Bloomia Holdings, Inc. is a Delaware specialty agricultural company that owns Bloomia and affiliates and is one of the largest U.S. producers of fresh cut tulips, growing hydroponically and managing over 90 million tulip stems annually and selling harvested stems to retail stores.

# Bloomia Holdings, Inc.

## Overview
Bloomia Holdings, Inc. is a Delaware corporation that operates as a specialty agricultural company, making and managing agricultural investments in the United States and internationally. The company is the major owner of Bloomia-related entities, including Fresh Tulips USA LLC, Bloomia B.V., and affiliated entities (collectively, "Bloomia"). Bloomia is one of the largest producers of fresh cut tulips (stems) in the United States.

## Bloomia operations
- Purchases tulip bulbs and grows tulips hydroponically from those bulbs.  
- Sells harvested tulip stems to retail stores.  
- Nurtures over 90 million tulip stems annually.

## Corporate transactions
- Acquired Bloomia on February 22, 2024, for $47.5 million.  
- The acquisition was financed with a combination of the company’s cash, a new credit facility, promissory notes payable to sellers, and the issuance of an equity interest in the new company.  
- Proceeds of $3,500,000 were generated from the sale of the company’s legacy in-store advertising solutions business; that in-store marketing business is presented as discontinued operations.

## Corporate events and timing
- Fiscal year-end changed from December 31 to June 30, effective June 30, 2025. The period includes a six-month transition for the six months ended June 30, 2025 (prior period shown as Year Ended December 31, 2024).  
- On January 28, 2026, the company changed its name from Lendway, Inc. to Bloomia Holdings, Inc.  
- As of February 2, 2026, the company’s common stock trades on the Nasdaq Capital Market under the name Bloomia Holdings, Inc., with the ticker symbol TULP (CUSIP remained unchanged).

## Discontinued operations
- The In-Store Marketing Business was disposed of and is presented as discontinued operations for the periods Six Months Ended June 30, 2025 and Year Ended December 31, 2024.

Lendway, Inc. is a specialty agricultural company known for producing fresh cut tulips through hydroponic methods, operating primarily via its subsidiary Bloomia.

# Summary of Lendway, Inc.

## Company Overview

Lendway, Inc. is a specialty agricultural company focused on the production and management of agricultural investments, particularly in the cut flower segment with a strong emphasis on fresh cut tulips. The company was formerly known as Insignia Systems, Inc. and changed its name in August 2023.

### Key Operations and Business Model

- **Primary Business:** The company primarily operates through its subsidiary, Bloomia, which is recognized as one of the largest producers of fresh cut tulips in the United States.
- **Production Method:** Bloomia utilizes hydroponic methods to grow tulips, which allows for year-round production and contributes to better quality and longer shelf life compared to imported tulips.
- **Geographic Presence:** Bloomia operates in the U.S., Netherlands, South Africa, and has a minority interest in Chile, allowing for a diverse sourcing strategy of tulip bulbs.

### Customers and Market Reach

- **Customer Base:** As of the fiscal year 2024, Bloomia had approximately **25 customers** in the U.S., with three major customers contributing to **65%** of Bloomia’s total revenue for that year. These customers supply major mass-market retailers.
- **Revenue:** For the year ended December 31, 2024, the total revenue generated by Bloomia was approximately **$37.8 million**. This reflects a seasonal business model with strong sales typically occurring in the first and second quarters, especially during major holidays like Valentine’s Day and Mother’s Day.

### Financial Performance

- **Net Income/Loss:** Lendway reported a net loss of approximately **$5.74 million** for the fiscal year ending December 31, 2024. This represented a significant decline compared to a net income of **$2.41 million** in the prior year (2023).
- **Operating Expenses:** Operating costs increased sharply to about **$13.23 million** for 2024, largely due to the inclusion of the new operations following the acquisition of Bloomia.
- **Gross Profit Margin:** The gross profit for the year was approximately **$6.51 million**, resulting in a gross profit margin of **17.2%**.

### Employment and Human Resources

- **Workforce:** As of December 31, 2024, Lendway had a total of **103 employees**, including temporary agricultural workers. None of these employees are part of labor unions, and the company maintains a favorable relationship with its workforce.
- **Employee Focus:** The company emphasizes recruiting, retaining, and developing talent, with initiatives to enhance employee engagement and workplace safety.

### Strategic Directions

Lendway's strategic focus has shifted to enhancing its agricultural business after the recent acquisition of Bloomia. The company plans to continue expanding its footprint in the fresh cut tulips market while managing and optimizing its operations.

In conclusion, Lendway, Inc. operates as a prominent player in the agricultural sector with a particular strength in the tulip production market, leveraging its strategic operational advantages and customer relationships.

BLOOMIA HOLDINGS, INC.

10-K / September 21, 2026

10-K / March 27, 2025

10-K / September 21, 2026

Bloomia Holdings, Inc.

Overview

Bloomia operations

Corporate transactions

Corporate events and timing

Discontinued operations