BJ’s Restaurants, Inc.

Company overview

California corporation operating the BJ’s Restaurants brand and subsidiaries.
As of February 27, 2026, owns and operates 219 restaurants in 31 states.
Headquarters and primary support operations are centered at a Restaurant Support Center in Huntington Beach, California (approximately 57,000 sq ft; lease expiring July 31, 2030).

Full-service restaurant brand offering a varied, high-quality menu, competitive value, and service in a high-energy, welcoming atmosphere.
Focus on a “Gold Standard of Operational Excellence” through consistent execution, guest connection, and guest satisfaction measurement (guest experience programs and Net Promoter Scoring).
Emphasis on a broad, craveable menu and a significant craft beer program, supported by a full bar and hand-crafted beverages.

Menu comprises approximately 90 items designed for diverse dining occasions.
Signature items: original deep-dish pizza (crust and sauce reformulated in November 2025), Pizookie® dessert, EnLIGHTened Entrees® (lower-calorie options), slow-roasted entrees and wings, and large-format proteins (prime rib, tri‑tip, pork chops).
Beverages: award-winning BJ’s craft beers produced in-house at four facilities, two stand-alone brewpubs, and through independent third-party brewers. In 2025 the company added hard root beer and hard lemonade. Beer portfolio includes about 14 year-round BJ’s beers plus rotating seasonal offerings; beer is available to-go in cans or growlers where permitted. BJ’s Brewhouse Beer Club operates in much of California.
Off-premise: beers, cocktails, and select beverages available via take-out and delivery where permitted.

Service channels: dine-in, take-out, delivery, online ordering, curbside pickup, call-ahead waitlists, and reservations for large parties.
Guest-facing technology: handheld ordering tablets, a mobile app for ordering ahead, waitlist management, loyalty features, QR codes, and geolocation for touchless experiences.
Loyalty program: BJ’s Premier Rewards Plus.

Growth strategy focuses on market share expansion in the full-service segment with an emphasis on high-traffic, flexible locations (mature trade areas, suburban shopping centers, lifestyle/entertainment centers).
Typical restaurant footprint and historical targets: about 7,500 sq ft, up to ~250 seats; all-in net construction cost around $6.0 million (including landlord tenant improvements where applicable).
Targeted new-restaurant economics (at maturity): average annual sales of at least $6.5 million and a four-wall operating cash flow margin of 15% to 20% after occupancy expenses.
Ongoing prototype development aims to reduce investment costs, improve labor efficiency, and maintain guest capacity; new markets may have different dynamics and require longer to reach mature profitability.
Preopening expenses are expensed as incurred; for fiscal 2025, preopening costs were about $0.7 million per new restaurant.

All 219 restaurants are located on leased properties, with limited land ownership on select brewpub and adjacent parcels in Texas.
Centralized operations and support functions are provided from the Huntington Beach campus.
Typical restaurant staffing: about 100 hourly team members per location (many part-time).
Operating hours: generally 11:00 a.m. to midnight daily, with exceptions for holidays.

Approximately 22,000 team members at the 219 restaurants (as of December 30, 2025).
Corporate and field employees: about 230 team members at the Restaurant Support Center and field supervision.
Labor mix: about 18% of hourly restaurant team members are full-time under ACA definitions.
No current company-wide union or collective bargaining agreements.

Community involvement through the BJ’s Restaurants Foundation and charitable campaigns (Cookies for Kids, Alzheimer’s Association, No Kid Hungry) and employee giving programs (Give A Slice and TASC Force).
Sustainability and governance efforts are managed by an ESG/sustainability leadership team with a multi-year strategic plan.

Marketing/advertising spend: about 2.2% of revenues in 2025, 2.0% in 2024, and 1.8% in 2023.
Preopening expenses for new restaurant openings: approximately $0.7 million in fiscal 2025.

Competes in a mature, highly competitive domestic restaurant industry across full-service, fast casual, and quick-service concepts.
Key risks include food quality and safety; regulation (alcohol, labor, nutrition labeling, ADA, environmental); supply chain and labor cost pressures; off-premise channel dynamics; weather and seasonality; and shifts in consumer demand and discretionary spending.
Brand risk centers on consumer trust and perception of value, quality, and experience.

BJ’s is a large national full-service restaurant brand with a notable craft beer program, a broad menu, and a focus on premium casual dining.
The company operates a substantial footprint—219 restaurants in 31 states—and a large workforce of roughly 22,000 restaurant team members plus corporate staff.
Growth targets and unit economics are defined for new restaurants, with ongoing prototype development aimed at improving returns and efficiency.