The Beachbody Company, Inc.

Overview

The Beachbody Company, Inc. is a fitness and nutrition company that operates a digital-first platform combining fitness programming, nutrition products, and stress-reduction content under the BODi platform and related offerings. The company transitioned from a multi-level marketing (MLM) network to a single-level affiliate model and ceased Partners and related fees after November 1, 2024 as part of a pivot to a multi-channel/affiliate distribution approach.

Key offerings

• Digital subscriptions: Beachbody On Demand Interactive (BODi) with a large library of fitness, nutrition, mindfulness, and recovery content.
• Nutrition: Shakeology®, Beachbody Performance® and other nutrition brands; nutrition content and programs designed to complement fitness offerings.
• Digital content catalog: Over 140 complete streaming programs and more than 11,000 unique streaming videos.
• Digital content licensing and retail initiatives: Retail rollout planned for Shakeology® in 2026 and a later P90X® nutritional line; the digital platform supports content from various trainers and brands.
• Connected fitness: Previously offered hardware (e.g., BODi Bike) and Myx Fitness content; sales of connected fitness equipment ceased in Q1 2025. Connected fitness revenue in 2025 was about $0.9 million.

Business model and channels

• Primary revenue sources (2025): digital subscriptions (61% of revenue) and nutritional products (39% of revenue). Shakeology® accounted for about 18% of 2025 revenue.
• Pricing and product mix: BODi annual subscription price was $179; digital content can be purchased individually (typically $60–$80 per program) or trainer content accessed via a $10/month option.
• Distribution and go-to-market: Multichannel approach including direct response marketing, email and social media, e-commerce marketplaces, and an affiliate model (pivoted from MLM to a single-level affiliate model effective November 1, 2024). The prior Partner network and preferred customer program were discontinued in 2024.
• 2025 platform engagement: DAU/MAU averaged 31.8%; 2025 streams totaled 72.5 million (compared with 87.4 million in 2024); 2025 subscriber retention was approximately 96.9% for the year.

Customers and scale (as of 12/31/2025)

• Digital subscriptions: approximately 0.9 million.
• Nutritional subscriptions: approximately 0.1 million.
• Combined library access: over 11,000 unique videos and 140 streaming programs.
• Total subscriptions referenced: 0.9M digital + 0.1M nutrition subscriptions.

People and facilities

• Employees: approximately 270 full-time employees as of December 31, 2025.
• Headquarters and lease: Corporate headquarters in El Segundo, California, occupying facilities totaling approximately 300 square feet (one-year lease through December 2026).
• Production and facilities: Production facility in Van Nuys, California, approximately 19,400 square feet; sold in February 2024 and leased back for five years.
• Geographic footprint: Production and distribution logistics are US-centric; shipments to Europe ceased in early 2025.

Intellectual property

• Trademarks: over 2,900 registered.
• Copyrights: over 240 registered.
• Patents: 7 issued patents and 19 patents pending.

Revenue and financial items

• Connected fitness hardware revenue for 2025 was about $0.9 million.
• In 2024, Partner fees were $9.9 million and preferred customer fees were $14.3 million; these were eliminated with the pivot.
• Goodwill impairment of $20.0 million was recognized in 2024.

Strategic focus

The company positions its platform as a combined fitness, nutrition, and wellness solution that pairs a large streaming library with premium nutrition products. It has shifted away from MLM-based incentive structures to an affiliate-driven, multi-channel distribution model and is pursuing a retail rollout for key nutrition brands in 2026.