Asana offers a cloud-based work management platform built on its proprietary Work Graph to coordinate tasks, projects, goals, and AI-driven workflows for teams and enterprises.

# Asana, Inc.

## Overview
Asana provides a cloud-based work management platform designed to coordinate work across people and AI agents. The platform exposes a governed, transparent execution surface built on its proprietary Work Graph to enable alignment to company goals and cross-functional collaboration.

## Product and capabilities
- Core platform: Asana Work Graph for task, project, goal, and workflow management.
- AI capabilities:
  - AI Teammates: collaborative AI agents that work alongside human teams to accelerate execution and handle iterative or ambiguous work.
  - AI Studio: a tool to design AI workflows for routine, repeatable processes.
  - Asana Gov: a government-grade secure version for government and regulated industries (FedRAMP pursuit; In Process designation).

## Integrations and extensibility
- Platform API with hundreds of third-party apps and more than 300 integrations to connect with other tools and workflows.
- Strategic partnerships with foundational model providers (OpenAI and Anthropic) to support AI features.

## Product tiers
- Personal, Starter, Advanced, Enterprise, and Enterprise+.

## Security and compliance
- Certifications: SOC 2 Type II, ISO 27001:2013, ISO 27017:2015.
- Ongoing privacy and data-protection programs.

## Market position and customers
- Over 180,000 paying customers worldwide (as of January 31, 2026).
  - Core customers (spend at least $5,000/year): 25,928.
  - Largest customers (spend $100,000+/year): 817.
- Customers across 200 countries and territories.
- Core customer dollar-based net retention rate: 97%.
- Largest customers’ (>$100k) dollar-based net retention rate: 96.
- 40.8% of revenues from customers outside the United States.

## Business model and go-to-market
- Hybrid approach:
  - Product-led growth with free tiers and trials.
  - Direct sales teams for larger use cases and enterprise deployments.
  - Channel partners, including value-added resellers, managed service providers, and technology partners in 50+ countries.
- Revenue primarily from subscription-based seat licenses, with add-ons and specialized products (AI features, Gov, etc.) contributing to revenue.
- Growth strategy: expand usage within organizations, convert free/trial users to paid plans, broaden adoption across departments, and invest in AI-enabled features and integrations.

## Operations and footprint
- Employees: 1,767 as of January 31, 2026.
  - Approximately 64% based in the United States; about 36% international.
- Headquarters: San Francisco, California; 266,000 square feet leased through October 2033.
- Global operations with offices and teams across the United States and internationally.

## Recent financial snapshot
- Net income (loss):
  - Fiscal year ended January 31, 2026: net loss of $189.0 million.
  - Fiscal year ended January 31, 2025: net loss of $255.5 million.
- Accumulated deficit: $2,149.7 million as of January 31, 2026.
- 40.8% of revenues generated outside the United States.
- The company continues investments in sales, marketing, R&D (including AI), infrastructure, and international expansion, which contribute to near-term losses.

## Strategic focus
- Continue product innovation, especially around AI features and integrations.
- Maintain a blended go-to-market approach (product-led with enterprise sales and channel partnerships).
- Strengthen security, governance, and compliance to support enterprise and government workloads.
- Expand platform reach and adoption across more departments and industries globally.

Asana, Inc. is a leading enterprise work management software platform that helps organizations set and track goals, manage workflows, and drive strategic initiatives.

# Asana, Inc. Overview

## Company Description
Asana, Inc. is a leading enterprise work management software platform that enables organizations to effectively set and track goals, manage workflows, and drive strategic initiatives. The platform is designed to unify cross-functional teams, allowing for efficient orchestration of mission-critical workloads such as product launches, employee onboarding, and resource planning. Asana provides a structured environment to connect work to company goals, enhancing clarity, accountability, and productivity for users at all organizational levels.

## Key Offerings
- **Core Work Management Product**: Available in a tiered, seat-based model designed to cater to various organizational needs.
- **Asana AI Studio**: Launched in 2024, this product adds AI capabilities to the core platform, allowing teams to create custom AI agents that enhance workflows.

## Customer Base and Operational Statistics
- **Customers**: Over **169,000 paying customers** across **200 countries and territories**.
- **Core Customers**: A significant segment includes **24,062 Core customers** (organizations spending $5,000 or more annually).
- **Large Customers**: **726 customers** spend more than $100,000 annually.
- **Employees**: The company employs **1,819 individuals**, with a distribution of approximately **73%** in the United States and **27%** internationally.

## Financial Performance
- **Revenue**: 
  - Fiscal 2025: **$723.9 million**, representing an **11%** increase from **$652.5 million** in fiscal 2024.
  - Fiscal 2024: **$652.5 million**, a **19%** increase from **$547.2 million** in fiscal 2023.
- **Net Loss**: 
  - Fiscal 2025: **$255.5 million**.
  - Fiscal 2024: **$257.0 million**.
  - Fiscal 2023: **$407.8 million**.
- **Accumulated Deficit**: As of January 31, 2025, Asana reported an accumulated deficit of **$1.828 billion**.

## Business Model
Asana primarily earns revenue from subscription fees related to its platform. The company recognizes subscription revenue over the contractual term as customers access the platform. Additionally, Asana continually invests in research and development to enhance product offerings and accommodate a growing customer base.

## Growth Strategy
Asana's growth strategy focuses on increasing the number of paying customers while expanding existing customer relationships by promoting higher-tier subscription plans. The company employs a hybrid go-to-market approach, integrating product-led growth strategies with direct sales and partnerships.

## Conclusion
Asana, with its comprehensive work management platform, serves a diverse global customer base and aims for consistent growth. Despite ongoing net losses, the company continues to expand its customer footprint and product capabilities, driven by its mission to help teams work together more effectively.

Asana, Inc.

10-K / March 13, 2026

10-K / March 18, 2025

10-K / March 13, 2026

Asana, Inc.

Overview

Product and capabilities

Integrations and extensibility

Product tiers

Security and compliance

Market position and customers

Business model and go-to-market

Operations and footprint

Recent financial snapshot

Strategic focus