AppLovin

Overview

Mission: Create meaningful connections between companies and their ideal customers.
Offering: End-to-end, AI-powered advertising solutions to help businesses reach, monetize, and grow their global audience.
Competitive advantage: A scaled advertising ecosystem that uses data and distribution to improve efficiency and outcomes for advertisers and publishers.
Core loop: As advertisers achieve return-on-ad-spend (ROAS) targets with AppLovin’s solutions, revenue grows, providing more data and stronger Axon AI optimization, which further improves distribution and results.

Revenue model: Revenue is generated when advertisers meet or exceed ROAS targets using AppLovin’s advertising solutions.
Core claim: AppLovin supports advertisers and publishers with better targeting, monetization, and measurement through its technologies and scale.
Revenue composition: Axon Ads Manager accounts for substantially all of the company’s revenue.
Data feedback loop: Increased platform usage produces more engagement data, strengthening Axon AI and enhancing Axon Ads Manager’s effectiveness.

Role: Cornerstone marketing solution powered by Axon AI.
Function: Predictive algorithms match advertiser demand with publisher supply through large-scale, microsecond-speed auctions.
Pricing model: Advertisers are charged dynamically based on campaign goals rather than a fixed price per impression or action.
Capabilities:
- Global reach: Connects campaigns with users worldwide and recommends optimal geographies.
- Retention and engagement: Optimizes toward revenue goals with a focus on user retention and long-term value.
- Targeted ROAS: Steers campaigns toward defined ROAS goals with adaptive cost and campaign parameters.
- Features: Advanced campaign management, real-time analytics, and lifetime value (LTV) reporting by source and location.

Role: In-app bidding solution that optimizes the value of publishers’ inventory.
Function: Single, unbiased real-time auction that brings global demand into one auction to increase competition and ad yields.
Benefits: Increases potential revenue per user, automates monetization via APIs, and supports brand safety with ad quality controls.
Features: Real-time bidding at scale, automated monetization, ad quality safeguards, and insights into user LTV and revenue.

Role: Measurement and analytics marketing SaaS platform.
Function: Provides end-to-end attribution, measurement, and fraud prevention to optimize ad performance.
Capabilities: Accurate attribution data, real-time reporting, and automated attribution solutions to scale profits.

Role: Connected TV (CTV) platform for distribution and advertising.
Function: Helps content companies distribute streaming video and offers advertising and publishing solutions to maximize revenue.
Capabilities: Data-driven advertising and measurement for CTV, including monetization and audience growth strategies.
Offerings:
- AdPool: Monetization solution connecting CTV supply with demand.
- Global FAST Pass (GFP): Distribution solution for launching free ad-supported CTV channels with monetization and audience data.

Comprehensive, end-to-end advertising solutions that automate marketing, engagement, and monetization.
How it helps advertisers:
- Reach: Scale campaigns to find the right users globally and align with ROI targets.
- Monetization: MAX increases yields on ad inventory through competitive bidding.
- Data and automation: Uses real-time insights, dashboards, and automated processes to optimize campaign performance.
- Adaptability: Platform updates to align with changes in the advertising ecosystem.
Key capabilities:
- Targeted user acquisition and engagement
- Real-time analytics and ROI-focused optimization
- LTV-based reporting to support campaign decisions