AppFolio, Inc.

Overview

AppFolio provides a cloud-based platform for the real estate industry, primarily serving property management companies across single-family, multifamily, affordable, commercial, student housing, and community associations. The AppFolio Platform centralizes operating information, automates workflows, and supports third-party integrations through the AppFolio Stack marketplace.

Products and services are organized into Subscription Services (Core, Plus, Max) and Value Added Services (electronic payments, tenant screening, risk mitigation, resident services).

Platform and architecture

• Single secure system of record with real-time business intelligence and accounting.
• Unified architecture designed to centralize data and workflows across property management operations.
• AppFolio Stack™ marketplace enables APIs and third-party integrations to customize workflows within the platform.

Subscription plans

• Core: Basic, all-in-one system focused on accounting; limited Stack integrations.
• Plus: For growing, more complex operations; supports affordable and student housing, advanced accounting and data analysis, read-only API access, and all Stack integrations.
• Max: For large operators; includes end-to-end leasing with CRM, leasing signals, and full database access via read/write API.

Value-added services

• Electronic Payment Services: Online and mobile payments, electronic transfers among stakeholders, and handling of rents, deposits, and owner contributions.
• Tenant Screening: FolioScreen suite covering credit, criminal history, income/employment verification, and identity verification.
• Risk Mitigation: FolioGuard offerings including Smart Ensure for lease-required insurance tracking and Renters Insurance through AppFolio Insurance Services.
• Resident Services: Onboarding, concierge services, and resident-facing programs to improve the resident experience.

AI and technology capabilities

• Realm integrates AI directly into platform workflows, including Realm Leasing Performer, Realm Maintenance Performer, Leasing Signals, and Realm Messages.
• Focus on automation, transparent AI suggestions, and AI-driven workflows to improve productivity and efficiency.

Growth strategy and culture

Three strategic pillars guide the company:

• Differentiate to Win: Product innovation, API integrations, and onboarding improvements to target larger property management customers.
• Deliver Performance Efficiently: Self-service, automation, scalable service models, and third-party partnerships.
• Great People and Culture: Inclusive workplace, employee development, societal impact, environmental stewardship, and competitive compensation and benefits.

Customers and workforce

• Serves 22,096 property management customers (as of December 31, 2025).
• Employed 1,702 people (as of December 31, 2025).

Headquarters and facilities

• Corporate headquarters: Santa Barbara, California.
• Leases approximately 86,000 square feet of space and leases additional office space in several U.S. cities; does not own real estate.

Corporate governance

• Holders of Class B common stock collectively held approximately 83% of the combined voting power as of December 31, 2025, providing substantial control over board elections and major corporate decisions.
• The company may repurchase Class A common stock under an authorized program of up to $300 million in 2025.