American Rebel Holdings, Inc. is a Nevada-incorporated company listed on Nasdaq, primarily involved in securities trading, with no detailed financial or operational data provided in the SEC filing.

# Company Summary: American Rebel Holdings, Inc.

**Overview:**
- American Rebel Holdings, Inc. is a company incorporated in Nevada with the I.R.S. Employer Identification No. 47-3892903.
- The company's principal executive offices are located at 5115 Maryland Way, Suite 303, Brentwood, Tennessee, zip code 37027.

**Securities:**
- The company’s common stock (symbol: AREB) and stock purchase warrants (symbol: AREBW) are listed on the Nasdaq Stock Market LLC.

**Operations & Filing Status:**
- American Rebel is classified as a smaller reporting company and an emerging growth company.
- It is not a well-known seasoned issuer, large accelerated filer, or shell company.
- The company has submitted all required reports for the past 12 months.

**Market Valuation & Shares Outstanding:**
- As of June 30, 2024, the aggregate market value of its voting and non-voting common equity held by non-affiliates was approximately $2,015,112.39, based on a closing stock price of $0.349.
- As of April 8, 2025, the company had 1,026,767 shares of common stock issued and outstanding.

**Purpose of Filing:**
- The filing is an amended annual report (Form 10-K/A) primarily to include Exhibit 97.1, the Executive Compensation Recovery Policy.
- No changes have been made to the financial or other disclosures from the original filing, and no financial statements are included or amended in this document.

**Financial Data:**
- **Revenue, number of customers, or employee count:** Not provided in the filing.
- **Revenue and income figures:** Not specified in the document.

**Summary Note:**
- The document is an SEC filing reflecting the company's legal, structural, and securities information, along with a detailed exhibit index. It does not contain financial data such as revenue, profit, customer counts, or employee numbers.

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes and personal security products, targeting gun owners and the security-conscious public, while also expanding into branded apparel and beer production.

# Company Overview: American Rebel Holdings, Inc.

## Business Description
American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes, personal security, and self-defense products. In addition to safes, the company also designs and produces branded apparel and accessories that focus on the "concealed carry lifestyle".

### Key Product Categories

1. **Branded Safes**: 
   - Constructed primarily of U.S.-made steel.
   - Designed for safe storage of firearms, valuables, keepsakes, and documents.
   - Offers large floor safes, personal safes, vault doors, and dispensary safes specifically tailored for cannabis inventory.

2. **Personal Security Products**: 
   - Concealed carry backpacks with proprietary "Personal Protection Pocket".
   - Concealed carry apparel, including jackets and vests with silent access to firearms.

3. **Branded Apparel**:
   - Includes jackets, vests, and t-shirts that embody the American Rebel brand identity.

### Recent Developments
- **Master Brewing Agreement**: Entered into an agreement on August 9, 2023, with Associated Brewing to produce and sell American Rebel branded beer, set to launch in early 2024.
  
- **Acquisition of Champion Entities**: Closed acquisition of Champion Safe Co. and related entities on July 29, 2022. The Champion brand is recognized in the North American safe industry, with significant manufacturing capabilities.

### Market Presence
- **Customer Base**: The company caters to gun owners, hunters, collectors, and the security-conscious public. It markets products to safe-only specialty stores, independent gun stores, regional retailers, and online platforms such as Amazon.
  
- **Distribution**: Maintains a network of approximately 350 dealers and is expanding its online presence and retail distribution.

## Company Size and Operations
- **Employees**: The company employs over 60 individuals in its Utah manufacturing facility and 150 in its Nogales, Mexico facility.
  
- **Revenue and Income**: As of December 31, 2023:
  - **Revenue**: Revenue is not explicitly stated but is derived from sales of safes and security products. The company has faced net losses since inception.
  - **Income**: Reported an accumulated deficit of **$45,213,594**.
  
- **Facilities**: The company operates from multiple leased properties including corporate offices, warehouses, and manufacturing facilities located in Tennessee, Kansas, and Utah.

### Strategic Goals
American Rebel aims to:
- Enhance its position in the premium safe and personal security product markets.
- Expand its product lines and penetrate new markets, including opportunities within the cannabis industry.
- Leverage its brand's patriotic messaging to create a community-focused identity among its customers.

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This overview encapsulates American Rebel Holdings, Inc.'s operational focus, product offerings, recent developments, market presence, and strategic goals, providing a detailed insight into the company's business model and objectives.

AMERICAN REBEL HOLDINGS INC

10-K / April 30, 2025

10-K / April 12, 2024

10-K / April 30, 2025

Company Summary: American Rebel Holdings, Inc.