Company Overview: Amaze Holdings, Inc.

Business Description

• Type: Producer of low carb, low calorie, premium wines.
• Founded: 2019.
• Rebrand: Changed name from Fresh Vine Wine, Inc. to Amaze Holdings, Inc. effective March 24, 2025.
• Location: Wines produced and bottled in Napa, California.

Product Portfolio

• Number of Proprietary Varietals: 7
  • Cabernet Sauvignon
  • Pinot Noir
  • Chardonnay
  • Sauvignon Blanc
  • Rosé
  • Sparkling Rosé
  • Limited Reserve Napa Cabernet Sauvignon
• Pricing: Between $15 and $25 per bottle, targeting the affordable luxury segment.
• Positioning: Appeals to consumers seeking healthier wine options—low-calorie, low-carb, gluten-free—while maintaining premium quality and taste.
• Recognition & Awards:
  • 92 Rating from The Tasting Panel Magazine and The Somm Journal for 2020 Vintage California Cabernet.
  • 92 Rating from James Suckling for Reserve Napa Cabernet.
  • Bronze medals from TEXSOM for 2020 California Pinot Noir and 2021 Rosé.
  • 16 industry awards in 2022.

Distribution Channels

• Geographic Reach: Wholesale distribution in all 50 U.S. states and Puerto Rico.
• Major Distribution Partners: Southern Glazer’s Wine & Spirits, Johnson Brothers, RNDC.
• Sales Mix (2024):
  • Wholesale: 15%
  • Direct-to-Consumer (DTC): 85%
• Sales Methods: Wholesale (retail stores, restaurants, hotels), DTC via e-commerce, marketplaces (Wine.com, Vivino), virtual distributors, home delivery services.

Business Model & Supply Chain

• Operating Model: Asset-light; uses third-party production facilities (e.g., Fior di Sole in Napa) on an alternating proprietorship basis.
• Supply of Raw Materials: Sourced via Fior di Sole from diversified California vineyards; no own vineyards.
• Manufacturing: Blending and bottling performed in Napa to ensure Napa Valley designation.

Market Position & Competitive Edge

• Premium quality wines with a "better-for-you" health-oriented positioning.
• Focus on active, health-conscious consumers, particularly aged 21-34-year-olds.
• Proprietary winemaking process developed based on consumer preferences; led by an award-winning Napa winemaker, Jamey Whetstone.
• Noted for a strong brand appeal linked to awards, high-profile endorsements (though these ended in 2023), and innovative packaging.

Financial Highlights (2024 vs 2023)

• Revenue:
  • 2024: ~$299,000
  • 2023: ~$1.8 million
• Net Income (Loss):
  • 2024: Loss of approximately $2.5 million
  • 2023: Loss of approximately $10.6 million
• Gross Profit (Loss):
  • 2024: Loss of about $5,819
  • 2023: Loss of ~$2.6 million
• Employees: About 4 full-time employees as of December 31, 2024.
• Current Cash: Approximately $156,000 as of December 31, 2024.
• Shareholders: 16,713,398 shares outstanding as of March 31, 2025.

Recent Developments

• Acquisition: Completed on March 7, 2025, of Amaze Software, Inc., a commerce platform offering tools for product creation, e-commerce, and managed services.
• Stock Listing: Shares traded on NYSE American under the ticker "AMZE" since March 24, 2025.
• Legal Proceedings: Involved in a lawsuit with verdict against the company for roughly $607,620 (including appeals), currently under review.
• Funding & Capital Raises: Multiple private placements and stock offerings, including private preferred stocks and convertible notes, raising several million dollars in 2024.
• Strategic Focus: Building brand visibility, expanding distribution, innovating with packaging, developing new varietals, and exploring international markets.

Note: The company has a limited operating history, significant accumulated losses, and is in the process of restructuring and fundraising to sustain operations and growth initiatives.