Allied Energy, Inc.

Overview

• Allied Energy, Inc. (OTC: AGGI) is a Toronto-based investment holding company.
• Operations are conducted through direct subsidiary Metamexx Corp. and indirect wholly owned subsidiary BILI, Inc. (BecauseILoveIt.com), which operates an AI-powered social commerce platform that connects social media creators with brands.
• Metamexx acquired up to 100% of BILI on October 16, 2024 via an Equity Exchange Agreement, with Series B Preferred Stock issued as consideration. During Q3 2025, 17,597,767,200 shares of common stock were issued upon conversion of Series B Preferred Stock.
• As of March 2026, BILI reports 46,966 engaged creators and 2,529 engaged brand contacts.

Business model and products

Allied/BILI monetizes creator-brand collaborations through platform transactions, managed campaign services, and content services, supported by a creator education program.

• Product lines:
  • BILI Base™: core social commerce platform where creators act as retailers and sell endorsed products.
  • BILI Boost™: white-glove creator discovery and campaign management service with creator auditing, pricing benchmarking, content guidance, performance monitoring, and paid amplification.
  • BILI Boost+™: enhanced Boost service with advanced targeting, including purchase-behavior-based targeting.
  • BILI Boost AI-Enabled Automated Content and Campaign Service: end-to-end AI workflow for campaign intake, creator matching, AI-generated short-form content using creator avatars, and automated multi-channel publishing.
  • BILI Academy: onboarding and training to improve creator engagement and campaign effectiveness.

Platform offerings and pricing

• BILI Base™
  • Revenue model: the company retains a net margin of approximately 10% per transaction after direct/variable costs.
  • Creator and partner commissions range from 10% to 30% of transaction value.
• BILI Boost™
  • Pricing: fixed service fees for sourcing creators, managing content creation, and paid amplification. Includes the BILI Benchmark for guaranteed views.
• BILI Boost+™
  • Pricing: typically priced at a premium of roughly 15–35% above BILI Boost.
• AI-enabled content/campaign service generates revenue through automated campaign execution and content production efficiencies.
• BILI Base AI enhancements and related tools support better creator-brand matches, content development, and campaign performance.

Markets and customers

• Target segments: Enterprise brands (Fortune 500+), SMBs with social/creator marketing budgets (~$2–$50M), commerce creators (affiliates/retailers), and content creators focused on awareness.
• Geographic focus: North America, with engagement from international clients, including Asian manufacturers and brands targeting North American audiences.
• Strategic partnerships: NHL Alumni Association and CFL Players’ Association provide access to athlete creators for BILI Boost™ and BILI Base™ campaigns.

Intellectual property and assets

• Trademarks: 2 owned in Canada; 3 pending; 2 additional trademark applications pending in the United States (as of December 31, 2025).
• Domain portfolio: approximately 15 domain names.
• Content ownership: service agreements with creators grant Allied/BILI ownership rights to content generated by creators, including rights to use and post that content.

Employees and operations

• Headcount: 15 employees (excluding officers, directors, and key advisors)
  • Operations: 4 full-time
  • Sales and Marketing: 5 full-time
  • Finance: 1 full-time
  • Tech and Development: 5 full-time
• Independent contractors: approximately 5, engaged for content development and other tasks as needed.
• Geographic footprint: asset-light operations with offices in midtown Toronto and New Jersey; access to meeting facilities in downtown Toronto and New York.

Corporate history and structure

• The company re-adopted the Allied Energy, Inc. name in 2024 following prior name changes and restructurings.
• BILI, Inc. was acquired in October 2024 via an Equity Exchange Agreement using Series B Preferred Stock; that preferred stock converted to common shares in 2025.
• Operational structure: Metamexx Corp. (direct subsidiary) and BILI, Inc. (indirect subsidiary).

Financial model and margins

• Key margin mechanics:
  • BILI Base: approximately 10% net margin per transaction after direct/variable costs.
  • Creator commissions on BILI Base: 10% to 30% of transaction value.
  • BILI Boost/BILI Boost+: fixed service fees with Boost+ typically adding a 15–35% premium over Boost.
  • AI-enabled content/campaign service contributes via automated workflow and campaign execution.

Regulatory environment

• The business operates in the cross-border online marketplace space and is subject to privacy, consumer protection, advertising, and data security laws, including FTC guidelines, CCPA/CPRA, and GDPR.

Summary

Allied Energy, through Metamexx and its BILI subsidiary, operates an AI-powered social commerce platform that connects creators and brands. Revenue is generated through Base transactions, Boost and Boost+ managed services, AI-enabled content and campaign services, and creator training via BILI Academy. The company maintains a small, focused team and a cross-border presence centered on North America.