1stDibs

Overview

1stDibs is an online marketplace connecting design enthusiasts with a global network of sellers and makers of luxury design items, including vintage, antique, and contemporary furniture; home décor; jewelry; watches; art; and fashion.

Platform and business model

• Asset-light online marketplace: the platform does not take possession of items and facilitates listings, messaging, negotiation, payments, and shipping logistics.
• Focus on high-price, high-quality luxury items with buyer-seller trust supported by in-house inventory vetting, buyer protections, and specialized services for high-value transactions.
• Acts as a leading marketplace for luxury design with global reach and active marketing to drive demand, discovery, and transactions.

Key platform metrics (year-end 2025)

• Users (non-seller visitors; buyers and prospective buyers): 7.8 million (7.0 million in 2024)
• Listings: ~1.9 million (~1.8 million in 2024)
• Sellers: ~5,700 unique sellers (~5,900 in 2024)
• On-platform seller stock value: exceeded $10.0 billion (2025 and 2024)
• Active Buyers: ~60,700 (64,300 in 2024)
• Average order value (AOV): ~$2,600 (vs. $2,500 in 2024)
• Median order value (MOV): ~$1,300 (vs. $1,200 in 2024)
• Buyer repeat rate: ~30% of Active Buyers purchase more than once per year (consistent with prior year)
• Trade Buyers: 31% of on-platform GMV (2025 and 2024)
• International exposure: ~45% of listings from outside the U.S.; ~20% of buyers located outside the U.S.; ~40% of website traffic is international
• Sellers outside the U.S.: 52% of unique sellers in 2025 (53% in 2024)
• Non-U.S. GMV contribution: 19% of on-platform GMV from non-U.S. buyers in 2025 (18% in 2024)

Financial performance (historical highlights)

• Net revenue: $89.6 million (2025); $88.3 million (2024); $84.7 million (2023)
• Net income (loss): $(13.7) million (2025); $(18.6) million (2024); $(22.7) million (2023)
• Accumulated deficit: $346.0 million as of December 31, 2025
• Operating structure: one operating and reportable segment

People and physical footprint

• Employees: 266 full-time employees as of December 31, 2025
  • Technology development: ~105
  • Sales and marketing: ~55
  • Operations: ~67
  • General and administrative: ~39
• Headquarters: 300 Park Avenue South, 10th Floor, New York, NY; leased ~13,000 sq ft (lease expires December 2028)
• Additional space: ~42,000 sq ft leased in New York, NY and subleased to a third party

Strategy and market position

• Monetization: in 2024 the company moved to fewer, more highly engaged sellers and replaced a subscription pricing model with higher commissions while continuing to expand buyer demand and platform supply.
• International expansion: a substantial portion of supply and traffic originates outside the U.S., supporting expansion into international markets.
• Competitive position: competes across luxury channels — brick-and-mortar, specialty retailers, galleries, auctions, and other online marketplaces — with emphasis on authenticity, curated listings, and a high-touch buyer experience.

Services for buyers and sellers

• For buyers: broad selection of unique luxury items, direct buyer-seller communication, multiple secure payment options, fraud protection, buyer protections (including a Money-Back Guarantee in many cases), and high-touch services such as Private Client and Trade 1st programs.
• For sellers: access to a global, engaged buyer base; tools for listing, pricing, analytics, and negotiation; marketing and editorial features; and logistics support to facilitate shipping.